[cma-l] FW: the pudding

Thu Mar 23 09:18:00 GMT 2017

I found that email mildly insulting.

The most popular question we are asked when trying to sell advertising or apply for a grant, is "how many people listen".

We would LOVE to be able to say ". . . community radio formal research shows . . . " it would make our life in the frozen north-west of England easier.

No national advertiser is going to put money in to community radio without some acceptable industry standard research.

Not every station would want to take national advertising or, in some cases, any advertising at all and we all respect that I hope. Eden FM, however, would be happy to receive some income from this source.

It was disappointing that Ofcom felt unable to support the application to fund some industry standard research and I hope that somehow there can be a resolution.

Cheers.

-Nigel-

Eden FM Radio Ltd
Office : 01786 899 101
Studio: 01768 899 107
Web: www.edenfm.co.uk
Twitter: @EdenFmRadio
Facebook : @edenfmonline

Mostyn Hall, Friargate, Penrith CA11 7XP

  ----- Original Message ----- 
  From: Canalside's The Thread 
  To: 'The Community Media Association Discussion List' 
  Sent: Wednesday, March 22, 2017 5:21 PM
  Subject: [cma-l] FW: the pudding

  From: Canalside Community Radio Ltd [mailto:office at canalsideradio.net] 
  Sent: 22 March 2017 17:19
  To: 'Canalside's The Thread' <office at thethread.org.uk>
  Subject: FW: the pudding

  Dear All

  This came through today from Radio Response ... we're giving it a go here at Canalside            I have to say though we are our own worst enemy. People are bending over backwards to help us, why are we not ALL running these to give ourselves a fighting chance ?             the sooner we start operating as a 'collective' fraternity the better it will be for everyone. Surely even the 'I'm alright Jacks' could do the decent thing and try help the ones who are having a bit of a tough time ???        maybe I'm going soft in my old age ?

  _____________________________________________________________________________________________________________________________________________________

  AUDIENCE RESEARCH

  As most of you will know by now, unfortunately, OFCOM did not grant the funds for our Somer Valley FM led bid to provide audience research to a consortium of 20 stations. The funding pot this time round totalled £200,000 and whilst our bid was well received the committee did not feel it could justify the allocation of 20% of the fund to one bid. We are looking for alternative funding opportunities and will keep you posted on developments.
  ____________________________________________________________________________________________________________________________________________________

  Which Pot of funding is this ?  and why do we need audience research again ?     is this yet another consultation dressed up with a different wording ?   

  Surely, once you launch something like this you are then in the Commercial Zone. The proof of the Pudding is in the eating isn't it ?         WE (as a collective body)      either get ready for a fall and Radio Response change their name to Radio No Response or we hit the jackpot and the results come flooding in. The three trial Advertisers then write '''testimonials''' for the Sales people to pitch at the next target. I personally think a fair to middling response would be good enough for us. Correct me if I am wrong but fair to middling from 250 Stations is rather good National Advertising isn't it ?

  However, as I have pointed out many times before, we have to be careful that we don't go drifting off into NoddyLand .. there is no guarantee that if we were on Rajar that the figures would make good reading ----- if this was the case then surely on a National Scheme we'd be going backwards wouldn't we? So best stick with Herbert Muggins the Candlestick Maker in the Village. Then again    (REMAINING POSITIVE)    the figures could prove very promising and exciting ..... I am already stripped down to my undies in anticipation, and ready to take the big splash plunge into the Canal                   Yippeeeee

  Onwards and Upwards / Monkeeeee Magic

  I'm sure the team will keep us posted

  Nicholas H Dumpty / Sales Co-Ordinator & Chief Cashier                    ka-ching    ***

  Canalside Community Radio Ltd.

  Canal 2B, 

  Clarence Mill, 

  Bollington,

  Cheshire,

  SK10 5JZ

  01625 576689

  office at canalsideradio.net

  www.canalsideradio.net

  www.twitter.com/canalsideradio

  www.facebook.com/canalsideradio

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