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<DIV><FONT size=2 face=Arial>I found that email mildly insulting.<BR><BR>The
most popular question we are asked when trying to sell advertising or apply for
a grant, is "how many people listen".<BR><BR>We would LOVE to be able to say ".
. . community radio formal research shows . . . " it would make our life in the
frozen north-west of England easier.<BR><BR>No national advertiser is going to
put money in to community radio without some acceptable industry standard
research.<BR><BR>Not every station would want to take national advertising or,
in some cases, any advertising at all and we all respect that I hope. Eden FM,
however, would be happy to receive some income from this source.<BR><BR>It was
disappointing that Ofcom felt unable to support the application to fund some
industry standard research and I hope that somehow there can be a
resolution.<BR><BR>Cheers.</FONT></DIV>
<DIV><FONT size=2 face=Arial></FONT> </DIV>
<DIV><FONT size=2 face=Arial>-Nigel-</FONT></DIV><FONT size=2 face=Arial>
<DIV><BR>Eden FM Radio Ltd<BR>Office : 01786 899 101<BR>Studio: 01768 899
107<BR>Web: <A href="http://www.edenfm.co.uk">www.edenfm.co.uk</A><BR>Twitter:
@EdenFmRadio<BR>Facebook : @edenfmonline</DIV>
<DIV> </DIV>
<DIV>Mostyn Hall, Friargate, Penrith CA11 7XP<BR></FONT></DIV>
<BLOCKQUOTE
style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=office@thethread.org.uk
href="mailto:office@thethread.org.uk">Canalside's The Thread</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, March 22, 2017 5:21
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> [cma-l] FW: the pudding</DIV>
<DIV><BR></DIV>
<DIV class=WordSection1>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black"><o:p> </o:p></SPAN></P>
<DIV>
<DIV
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<P class=MsoNormal><B><SPAN style="mso-fareast-language: EN-GB"
lang=EN-US>From:</SPAN></B><SPAN style="mso-fareast-language: EN-GB"
lang=EN-US> Canalside Community Radio Ltd [mailto:office@canalsideradio.net]
<BR><B>Sent:</B> 22 March 2017 17:19<BR><B>To:</B> 'Canalside's The Thread'
<<A
href="mailto:office@thethread.org.uk">office@thethread.org.uk</A>><BR><B>Subject:</B>
FW: the pudding<o:p></o:p></SPAN></P></DIV></DIV>
<P class=MsoNormal><o:p> </o:p></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: #222a35"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><o:p> </o:p></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">Dear
All<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">This came
through today from Radio Response ……… we’re giving it a go here at
Canalside I
have to say though we are our own worst enemy. People are bending over
backwards to help us, why are we not ALL running these to give ourselves a
fighting chance
? the
sooner we start operating as a ‘collective’ fraternity the better it will be
for everyone. Surely even the ‘I’m alright Jacks’ could do the decent thing
and try help the ones who are having a bit of a tough time
??? maybe I’m going soft in my old
age ?<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">_____________________________________________________________________________________________________________________________________________________<o:p></o:p></SPAN></P>
<P
style="LINE-HEIGHT: 150%; MARGIN-BOTTOM: 7.5pt; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm; mso-margin-top-alt: 7.5pt"
class=MsoNormal><B><SPAN
style="LINE-HEIGHT: 150%; FONT-FAMILY: 'Helvetica',sans-serif; COLOR: #202020; FONT-SIZE: 10pt; mso-fareast-language: EN-GB">AUDIENCE
RESEARCH</SPAN></B><SPAN
style="LINE-HEIGHT: 150%; FONT-FAMILY: 'Helvetica',sans-serif; COLOR: #202020; FONT-SIZE: 10pt; mso-fareast-language: EN-GB"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Helvetica',sans-serif; COLOR: #202020; FONT-SIZE: 10pt; mso-fareast-language: EN-GB">As
most of you will know by now, unfortunately, OFCOM did not grant the funds for
our Somer Valley FM led bid to provide audience research to a consortium of 20
stations. The funding pot this time round totalled £200,000 and whilst our bid
was well received the committee did not feel it could justify the
allocation of 20% of the fund to one bid. We are looking for alternative
funding opportunities and will keep you posted on
developments.<BR>____________________________________________________________________________________________________________________________________________________<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Helvetica',sans-serif; COLOR: #202020; FONT-SIZE: 10pt; mso-fareast-language: EN-GB"><BR></SPAN><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">Which Pot of
funding is this ? and why do we need audience research again
? is this yet another consultation dressed up with a
different wording ? <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">Surely, once
you launch something like this you are then in the Commercial Zone. The proof
of the Pudding is in the eating isn’t it ?
WE (as a collective
body) either get ready for a fall and Radio
Response change their name to Radio No Response or we hit the jackpot and the
results come flooding in. The three trial Advertisers then write
‘’’testimonials’’’ for the Sales people to pitch at the next target. I
personally think a fair to middling response would be good enough for us.
Correct me if I am wrong but fair to middling from 250 Stations is rather good
National Advertising isn’t it ?<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">However, as I
have pointed out many times before, we have to be careful that we don’t go
drifting off into NoddyLand …… there is no guarantee that if we were on Rajar
that the figures would make good reading ----- if this was the case then
surely on a National Scheme we’d be going backwards wouldn’t we? So best stick
with Herbert Muggins the Candlestick Maker in the Village. Then again
(REMAINING POSITIVE) the figures could
prove very promising and exciting …………. I am already stripped down to my
undies in anticipation, and ready to take the big splash plunge into the
Canal
Yippeeeee<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">Onwards and
Upwards / Monkeeeee Magic<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: black">I’m sure the
team will keep us posted<o:p></o:p></SPAN></P>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: #222a35"><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: #222a35">Nicholas H
Dumpty / Sales Co-Ordinator & Chief
Cashier
ka-ching ***<o:p></o:p></SPAN></B></P>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: #222a35"><o:p> </o:p></SPAN></B></P>
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<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: 'Century Gothic',sans-serif; COLOR: #222a35">Canalside
Community Radio Ltd.<o:p></o:p></SPAN></B></P>
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<o:p></o:p></SPAN></P>
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576689<o:p></o:p></SPAN></P>
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