[cma-l] FW: the pudding

Wed Mar 22 18:44:39 GMT 2017

It was a great idea and it's a shame that the pot isn't big enough to accommodate the proposal - speaking personally, I know Rajar is far from perfect but surely it's about time concerted pressure is put upon them to measure ALL licensed radio stations in the UK including therefore community radio stations - a service CR stations shouldn't have to pay for! 

Paul Pennington
Broadcaster, executive coach and media trainer.
paulpennington at btconnect.com
T:020 7272 3915 / 07711 181 374 
www.paulpennington.com  
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> On 22 Mar 2017, at 18:21, Canalside's The Thread <office at thethread.org.uk> wrote:
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> From: Canalside Community Radio Ltd [mailto:office at canalsideradio.net] 
> Sent: 22 March 2017 17:19
> To: 'Canalside's The Thread' <office at thethread.org.uk>
> Subject: FW: the pudding
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> Dear All
>  
> This came through today from Radio Response ……… we’re giving it a go here at Canalside            I have to say though we are our own worst enemy. People are bending over backwards to help us, why are we not ALL running these to give ourselves a fighting chance ?             the sooner we start operating as a ‘collective’ fraternity the better it will be for everyone. Surely even the ‘I’m alright Jacks’ could do the decent thing and try help the ones who are having a bit of a tough time ???        maybe I’m going soft in my old age ?
> _____________________________________________________________________________________________________________________________________________________
> AUDIENCE RESEARCH
> 
> As most of you will know by now, unfortunately, OFCOM did not grant the funds for our Somer Valley FM led bid to provide audience research to a consortium of 20 stations. The funding pot this time round totalled £200,000 and whilst our bid was well received the committee did not feel it could justify the allocation of 20% of the fund to one bid. We are looking for alternative funding opportunities and will keep you posted on developments.
> ____________________________________________________________________________________________________________________________________________________
> 
> Which Pot of funding is this ?  and why do we need audience research again ?     is this yet another consultation dressed up with a different wording ?  
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> Surely, once you launch something like this you are then in the Commercial Zone. The proof of the Pudding is in the eating isn’t it ?         WE (as a collective body)      either get ready for a fall and Radio Response change their name to Radio No Response or we hit the jackpot and the results come flooding in. The three trial Advertisers then write ‘’’testimonials’’’ for the Sales people to pitch at the next target. I personally think a fair to middling response would be good enough for us. Correct me if I am wrong but fair to middling from 250 Stations is rather good National Advertising isn’t it ?
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> However, as I have pointed out many times before, we have to be careful that we don’t go drifting off into NoddyLand …… there is no guarantee that if we were on Rajar that the figures would make good reading ----- if this was the case then surely on a National Scheme we’d be going backwards wouldn’t we? So best stick with Herbert Muggins the Candlestick Maker in the Village. Then again    (REMAINING POSITIVE)    the figures could prove very promising and exciting …………. I am already stripped down to my undies in anticipation, and ready to take the big splash plunge into the Canal                   Yippeeeee
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> Onwards and Upwards / Monkeeeee Magic
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> I’m sure the team will keep us posted
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> Nicholas H Dumpty / Sales Co-Ordinator & Chief Cashier                    ka-ching    ***
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> Canalside Community Radio Ltd.
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> www.canalsideradio.net
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