[cma-l] FW: the pudding

Terry Beale t.beale at tonefm.co.uk
Thu Mar 23 13:11:55 GMT 2017 

I would echo the sentiments. As a not for profit station we can't afford to
pay for this and we are always being asked the question.

CR stations need support we do a valuable job!!

Terry Beale



On Thu, 23 Mar 2017 at 10:33, Eden FM Radio <admin at edenfm.co.uk> wrote:

> I found that email mildly insulting.
>
> The most popular question we are asked when trying to sell advertising or
> apply for a grant, is "how many people listen".
>
> We would LOVE to be able to say ". . . community radio formal research
> shows . . . " it would make our life in the frozen north-west of England
> easier.
>
> No national advertiser is going to put money in to community radio without
> some acceptable industry standard research.
>
> Not every station would want to take national advertising or, in some
> cases, any advertising at all and we all respect that I hope. Eden FM,
> however, would be happy to receive some income from this source.
>
> It was disappointing that Ofcom felt unable to support the application to
> fund some industry standard research and I hope that somehow there can be a
> resolution.
>
> Cheers.
>
> -Nigel-
>
> Eden FM Radio Ltd
> Office : 01786 899 101
> Studio: 01768 899 107
> Web: www.edenfm.co.uk
> Twitter: @EdenFmRadio
> Facebook : @edenfmonline
>
> Mostyn Hall, Friargate, Penrith CA11 7XP
>
> ----- Original Message -----
> *From:* Canalside's The Thread <office at thethread.org.uk>
> *To:* 'The Community Media Association Discussion List'
> <cma-l at mailman.commedia.org.uk>
> *Sent:* Wednesday, March 22, 2017 5:21 PM
> *Subject:* [cma-l] FW: the pudding
>
>
>
>
>
> *From:* Canalside Community Radio Ltd [mailto:office at canalsideradio.net]
> *Sent:* 22 March 2017 17:19
> *To:* 'Canalside's The Thread' <office at thethread.org.uk>
> *Subject:* FW: the pudding
>
>
>
>
>
>
>
> Dear All
>
>
>
> This came through today from Radio Response ……… we’re giving it a go here
> at Canalside            I have to say though we are our own worst enemy.
> People are bending over backwards to help us, why are we not ALL running
> these to give ourselves a fighting chance ?             the sooner we start
> operating as a ‘collective’ fraternity the better it will be for everyone.
> Surely even the ‘I’m alright Jacks’ could do the decent thing and try help
> the ones who are having a bit of a tough time ???        maybe I’m going
> soft in my old age ?
>
>
> _____________________________________________________________________________________________________________________________________________________
>
> *AUDIENCE RESEARCH*
>
> As most of you will know by now, unfortunately, OFCOM did not grant the
> funds for our Somer Valley FM led bid to provide audience research to a
> consortium of 20 stations. The funding pot this time round totalled
> £200,000 and whilst our bid was well received the committee did not feel it
> could justify the allocation of 20% of the fund to one bid. We are looking
> for alternative funding opportunities and will keep you posted on
> developments.
>
> ____________________________________________________________________________________________________________________________________________________
>
>
> Which Pot of funding is this ?  and why do we need audience research again
> ?     is this yet another consultation dressed up with a different wording
> ?
>
>
>
> Surely, once you launch something like this you are then in the Commercial
> Zone. The proof of the Pudding is in the eating isn’t it ?         WE (as a
> collective body)      either get ready for a fall and Radio Response change
> their name to Radio No Response or we hit the jackpot and the results come
> flooding in. The three trial Advertisers then write ‘’’testimonials’’’ for
> the Sales people to pitch at the next target. I personally think a fair to
> middling response would be good enough for us. Correct me if I am wrong but
> fair to middling from 250 Stations is rather good National Advertising
> isn’t it ?
>
>
>
> However, as I have pointed out many times before, we have to be careful
> that we don’t go drifting off into NoddyLand …… there is no guarantee that
> if we were on Rajar that the figures would make good reading ----- if this
> was the case then surely on a National Scheme we’d be going backwards
> wouldn’t we? So best stick with Herbert Muggins the Candlestick Maker in
> the Village. Then again    (REMAINING POSITIVE)    the figures could prove
> very promising and exciting …………. I am already stripped down to my undies
> in anticipation, and ready to take the big splash plunge into the
> Canal                   Yippeeeee
>
>
>
> Onwards and Upwards / Monkeeeee Magic
>
>
>
> I’m sure the team will keep us posted
>
>
>
> *Nicholas H Dumpty / Sales Co-Ordinator & Chief Cashier
> ka-ching    ****
>
>
>
>
>
>
>
>
>
> [image: webmainlogo]
>
>
>
> *Canalside Community Radio Ltd.*
>
> Canal 2B,
>
> Clarence Mill,
>
> Bollington,
>
> Cheshire,
>
> SK10 5JZ
>
>
>
> 01625 576689
>
> office at canalsideradio.net
>
>
>
> www.canalsideradio.net
>
>
>
> [image: FBnT]
>
> www.twitter.com/canalsideradio
>
> www.facebook.com/canalsideradio
>
>
>
>
>
>
>
> ------------------------------
>
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>
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-- 
Terry Beale
Presenter
W: www.tonefm.co.uk
F: www.facebook.com/tonefm
T: www.twitter.com/tauntonstonefm

Tauntons 107.8 Tone FM is on now on air in Somerset’s County Town!

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