[cma-l] FW: the pudding

Thu Mar 23 14:08:49 GMT 2017

I do have a question as to who should pay?

If you were presented an option to pay say £1,000 but get this survey data
that in the right hands could bring in 10 times that as income surely that
would be seen as a good investment?

Martin

On 23 March 2017 at 13:11, Terry Beale <t.beale at tonefm.co.uk> wrote:

> I would echo the sentiments. As a not for profit station we can't afford
> to pay for this and we are always being asked the question.
>
> CR stations need support we do a valuable job!!
>
> Terry Beale
>
>
>
> On Thu, 23 Mar 2017 at 10:33, Eden FM Radio <admin at edenfm.co.uk> wrote:
>
>> I found that email mildly insulting.
>>
>> The most popular question we are asked when trying to sell advertising or
>> apply for a grant, is "how many people listen".
>>
>> We would LOVE to be able to say ". . . community radio formal research
>> shows . . . " it would make our life in the frozen north-west of England
>> easier.
>>
>> No national advertiser is going to put money in to community radio
>> without some acceptable industry standard research.
>>
>> Not every station would want to take national advertising or, in some
>> cases, any advertising at all and we all respect that I hope. Eden FM,
>> however, would be happy to receive some income from this source.
>>
>> It was disappointing that Ofcom felt unable to support the application to
>> fund some industry standard research and I hope that somehow there can be a
>> resolution.
>>
>> Cheers.
>>
>> -Nigel-
>>
>> Eden FM Radio Ltd
>> Office : 01786 899 101
>> Studio: 01768 899 107
>> Web: www.edenfm.co.uk
>> Twitter: @EdenFmRadio
>> Facebook : @edenfmonline
>>
>> Mostyn Hall, Friargate, Penrith CA11 7XP
>>
>> ----- Original Message -----
>> *From:* Canalside's The Thread <office at thethread.org.uk>
>> *To:* 'The Community Media Association Discussion List'
>> <cma-l at mailman.commedia.org.uk>
>> *Sent:* Wednesday, March 22, 2017 5:21 PM
>> *Subject:* [cma-l] FW: the pudding
>>
>>
>>
>>
>>
>> *From:* Canalside Community Radio Ltd [mailto:office at canalsideradio.net]
>> *Sent:* 22 March 2017 17:19
>> *To:* 'Canalside's The Thread' <office at thethread.org.uk>
>> *Subject:* FW: the pudding
>>
>>
>>
>>
>>
>>
>>
>> Dear All
>>
>>
>>
>> This came through today from Radio Response ……… we’re giving it a go here
>> at Canalside            I have to say though we are our own worst enemy.
>> People are bending over backwards to help us, why are we not ALL running
>> these to give ourselves a fighting chance ?             the sooner we start
>> operating as a ‘collective’ fraternity the better it will be for everyone.
>> Surely even the ‘I’m alright Jacks’ could do the decent thing and try help
>> the ones who are having a bit of a tough time ???        maybe I’m going
>> soft in my old age ?
>>
>> ____________________________________________________________
>> ____________________________________________________________
>> _____________________________
>>
>> *AUDIENCE RESEARCH*
>>
>> As most of you will know by now, unfortunately, OFCOM did not grant the
>> funds for our Somer Valley FM led bid to provide audience research to a
>> consortium of 20 stations. The funding pot this time round totalled
>> £200,000 and whilst our bid was well received the committee did not feel it
>> could justify the allocation of 20% of the fund to one bid. We are looking
>> for alternative funding opportunities and will keep you posted on
>> developments.
>> ____________________________________________________________
>> ____________________________________________________________
>> ____________________________
>>
>>
>> Which Pot of funding is this ?  and why do we need audience research
>> again ?     is this yet another consultation dressed up with a different
>> wording ?
>>
>>
>>
>> Surely, once you launch something like this you are then in the
>> Commercial Zone. The proof of the Pudding is in the eating isn’t it ?
>>        WE (as a collective body)      either get ready for a fall and Radio
>> Response change their name to Radio No Response or we hit the jackpot and
>> the results come flooding in. The three trial Advertisers then write
>> ‘’’testimonials’’’ for the Sales people to pitch at the next target. I
>> personally think a fair to middling response would be good enough for us.
>> Correct me if I am wrong but fair to middling from 250 Stations is rather
>> good National Advertising isn’t it ?
>>
>>
>>
>> However, as I have pointed out many times before, we have to be careful
>> that we don’t go drifting off into NoddyLand …… there is no guarantee that
>> if we were on Rajar that the figures would make good reading ----- if this
>> was the case then surely on a National Scheme we’d be going backwards
>> wouldn’t we? So best stick with Herbert Muggins the Candlestick Maker in
>> the Village. Then again    (REMAINING POSITIVE)    the figures could prove
>> very promising and exciting …………. I am already stripped down to my undies
>> in anticipation, and ready to take the big splash plunge into the
>> Canal                   Yippeeeee
>>
>>
>>
>> Onwards and Upwards / Monkeeeee Magic
>>
>>
>>
>> I’m sure the team will keep us posted
>>
>>
>>
>> *Nicholas H Dumpty / Sales Co-Ordinator & Chief
>> Cashier                    ka-ching    ****
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> [image: webmainlogo]
>>
>>
>>
>> *Canalside Community Radio Ltd.*
>>
>> Canal 2B,
>>
>> Clarence Mill,
>>
>> Bollington,
>>
>> Cheshire,
>>
>> SK10 5JZ
>>
>>
>>
>> 01625 576689
>>
>> office at canalsideradio.net
>>
>>
>>
>> www.canalsideradio.net
>>
>>
>>
>> [image: FBnT]
>>
>> www.twitter.com/canalsideradio
>>
>> www.facebook.com/canalsideradio
>>
>>
>>
>>
>>
>>
>>
>> ------------------------------
>>
>> _______________________________________________
>>
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> --
> Terry Beale
> Presenter
> W: www.tonefm.co.uk
> F: www.facebook.com/tonefm
> T: www.twitter.com/tauntonstonefm
>
> Tauntons 107.8 Tone FM is on now on air in Somerset’s County Town!
>
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>
>
>
>
>
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>
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