[cma-l] FW: the pudding

Thu Mar 23 14:30:51 GMT 2017

I think another problem is that Murphy's law applies here.

Because CR audiences are smaller (no one knows for certain, but let's
assume so!), that means they need a larger sample size to get a
statistically significant answer for CR than for larger stations.

Thus we are in a situation where something costs much more to deliver, yet
we want it for less/free.

Not sure of the solution to that dilemma apart from to "work smarter" - eg:
the James Cridland/Media UK solution using Tunin stats etc.  If James is
not able/willing to host and lobby for that solution, maybe another
suitable independent organisation could do it?

https://media.info/uk/radio/data/rajar-vs-tunein

Glyn

On 23 March 2017 at 14:08, Martin Steers <martin at martinsteers.co.uk> wrote:

> I do have a question as to who should pay?
>
> If you were presented an option to pay say £1,000 but get this survey data
> that in the right hands could bring in 10 times that as income surely that
> would be seen as a good investment?
>
> Martin
>
> On 23 March 2017 at 13:11, Terry Beale <t.beale at tonefm.co.uk> wrote:
>
>> I would echo the sentiments. As a not for profit station we can't afford
>> to pay for this and we are always being asked the question.
>>
>> CR stations need support we do a valuable job!!
>>
>> Terry Beale
>>
>>
>>
>> On Thu, 23 Mar 2017 at 10:33, Eden FM Radio <admin at edenfm.co.uk> wrote:
>>
>>> I found that email mildly insulting.
>>>
>>> The most popular question we are asked when trying to sell advertising
>>> or apply for a grant, is "how many people listen".
>>>
>>> We would LOVE to be able to say ". . . community radio formal research
>>> shows . . . " it would make our life in the frozen north-west of England
>>> easier.
>>>
>>> No national advertiser is going to put money in to community radio
>>> without some acceptable industry standard research.
>>>
>>> Not every station would want to take national advertising or, in some
>>> cases, any advertising at all and we all respect that I hope. Eden FM,
>>> however, would be happy to receive some income from this source.
>>>
>>> It was disappointing that Ofcom felt unable to support the application
>>> to fund some industry standard research and I hope that somehow there can
>>> be a resolution.
>>>
>>> Cheers.
>>>
>>> -Nigel-
>>>
>>> Eden FM Radio Ltd
>>> Office : 01786 899 101
>>> Studio: 01768 899 107
>>> Web: www.edenfm.co.uk
>>> Twitter: @EdenFmRadio
>>> Facebook : @edenfmonline
>>>
>>> Mostyn Hall, Friargate, Penrith CA11 7XP
>>>
>>> ----- Original Message -----
>>> *From:* Canalside's The Thread <office at thethread.org.uk>
>>> *To:* 'The Community Media Association Discussion List'
>>> <cma-l at mailman.commedia.org.uk>
>>> *Sent:* Wednesday, March 22, 2017 5:21 PM
>>> *Subject:* [cma-l] FW: the pudding
>>>
>>>
>>>
>>>
>>>
>>> *From:* Canalside Community Radio Ltd [mailto:office at canalsideradio.net]
>>>
>>> *Sent:* 22 March 2017 17:19
>>> *To:* 'Canalside's The Thread' <office at thethread.org.uk>
>>> *Subject:* FW: the pudding
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Dear All
>>>
>>>
>>>
>>> This came through today from Radio Response ……… we’re giving it a go
>>> here at Canalside            I have to say though we are our own worst
>>> enemy. People are bending over backwards to help us, why are we not ALL
>>> running these to give ourselves a fighting chance ?             the sooner
>>> we start operating as a ‘collective’ fraternity the better it will be for
>>> everyone. Surely even the ‘I’m alright Jacks’ could do the decent thing and
>>> try help the ones who are having a bit of a tough time ???        maybe I’m
>>> going soft in my old age ?
>>>
>>> ____________________________________________________________
>>> ____________________________________________________________
>>> _____________________________
>>>
>>> *AUDIENCE RESEARCH*
>>>
>>> As most of you will know by now, unfortunately, OFCOM did not grant the
>>> funds for our Somer Valley FM led bid to provide audience research to a
>>> consortium of 20 stations. The funding pot this time round totalled
>>> £200,000 and whilst our bid was well received the committee did not feel it
>>> could justify the allocation of 20% of the fund to one bid. We are looking
>>> for alternative funding opportunities and will keep you posted on
>>> developments.
>>> ____________________________________________________________
>>> ____________________________________________________________
>>> ____________________________
>>>
>>>
>>> Which Pot of funding is this ?  and why do we need audience research
>>> again ?     is this yet another consultation dressed up with a different
>>> wording ?
>>>
>>>
>>>
>>> Surely, once you launch something like this you are then in the
>>> Commercial Zone. The proof of the Pudding is in the eating isn’t it ?
>>>        WE (as a collective body)      either get ready for a fall and Radio
>>> Response change their name to Radio No Response or we hit the jackpot and
>>> the results come flooding in. The three trial Advertisers then write
>>> ‘’’testimonials’’’ for the Sales people to pitch at the next target. I
>>> personally think a fair to middling response would be good enough for us.
>>> Correct me if I am wrong but fair to middling from 250 Stations is rather
>>> good National Advertising isn’t it ?
>>>
>>>
>>>
>>> However, as I have pointed out many times before, we have to be careful
>>> that we don’t go drifting off into NoddyLand …… there is no guarantee that
>>> if we were on Rajar that the figures would make good reading ----- if this
>>> was the case then surely on a National Scheme we’d be going backwards
>>> wouldn’t we? So best stick with Herbert Muggins the Candlestick Maker in
>>> the Village. Then again    (REMAINING POSITIVE)    the figures could prove
>>> very promising and exciting …………. I am already stripped down to my undies
>>> in anticipation, and ready to take the big splash plunge into the
>>> Canal                   Yippeeeee
>>>
>>>
>>>
>>> Onwards and Upwards / Monkeeeee Magic
>>>
>>>
>>>
>>> I’m sure the team will keep us posted
>>>
>>>
>>>
>>> *Nicholas H Dumpty / Sales Co-Ordinator & Chief
>>> Cashier                    ka-ching    ****
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> [image: webmainlogo]
>>>
>>>
>>>
>>> *Canalside Community Radio Ltd.*
>>>
>>> Canal 2B,
>>>
>>> Clarence Mill,
>>>
>>> Bollington,
>>>
>>> Cheshire,
>>>
>>> SK10 5JZ
>>>
>>>
>>>
>>> 01625 576689
>>>
>>> office at canalsideradio.net
>>>
>>>
>>>
>>> www.canalsideradio.net
>>>
>>>
>>>
>>> [image: FBnT]
>>>
>>> www.twitter.com/canalsideradio
>>>
>>> www.facebook.com/canalsideradio
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> ------------------------------
>>>
>>> _______________________________________________
>>>
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>>
>> --
>> Terry Beale
>> Presenter
>> W: www.tonefm.co.uk
>> F: www.facebook.com/tonefm
>> T: www.twitter.com/tauntonstonefm
>>
>> Tauntons 107.8 Tone FM is on now on air in Somerset’s County Town!
>>
>> Please Note: Tone FM is a 'Not for Profit' Community Radio Station which
>> is run by volunteers so we may not respond to your email straight away so
>> please be patient with us.
>>
>>
>>
>>
>>
>> _______________________________________________
>>
>> Reply - cma-l at commedia.org.uk
>>
>> The cma-l mailing list is a members' service provided by the Community
>> Media Association - http://www.commedia.org.uk
>> Twitter: http://twitter.com/community_media
>> http://www.facebook.com/CommunityMediaAssociation
>> Canstream Internet Radio & Video: http://www.canstream.co.uk/
>> _______________________________________________
>>
>> Mailing list guidelines: http://www.commedia.org.uk/abo
>> ut/cma-email-lists/email-list-guidelines/
>> _______________________________________________
>>
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>
>
> _______________________________________________
>
> Reply - cma-l at commedia.org.uk
>
> The cma-l mailing list is a members' service provided by the Community
> Media Association - http://www.commedia.org.uk
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> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/
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>
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-- 
Glyn Roylance - Principal Consultant
Associated Broadcast Consultants <http://www.a-bc.co.uk/>
<http://www.a-bc.co.uk/index.html>
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