[cma-l] FW: the pudding

Thu Mar 23 14:49:06 GMT 2017

Thanks Glyn.

The CMA is looking into the data / statistical solution that has previously
been given some exposure.

Best regards

Bill
-- 
Operations Manager
Community Media Association
http://www.commedia.org.uk
https://twitter.com/community_media
https://facebook.com/CommunityMediaAssociation

Canstream Internet Radio
http://www.canstream.co.uk
https://twitter.com/canstream

On 23 March 2017 at 14:30, Associated Broadcast Consultants <info at a-bc.co.uk
> wrote:

> I think another problem is that Murphy's law applies here.
>
> Because CR audiences are smaller (no one knows for certain, but let's
> assume so!), that means they need a larger sample size to get a
> statistically significant answer for CR than for larger stations.
>
> Thus we are in a situation where something costs much more to deliver, yet
> we want it for less/free.
>
> Not sure of the solution to that dilemma apart from to "work smarter" - eg:
> the James Cridland/Media UK solution using Tunin stats etc.  If James is
> not able/willing to host and lobby for that solution, maybe another
> suitable independent organisation could do it?
>
> https://media.info/uk/radio/data/rajar-vs-tunein
>
> Glyn
>
>
>
>
> On 23 March 2017 at 14:08, Martin Steers <martin at martinsteers.co.uk>
> wrote:
>
>> I do have a question as to who should pay?
>>
>> If you were presented an option to pay say £1,000 but get this survey
>> data that in the right hands could bring in 10 times that as income surely
>> that would be seen as a good investment?
>>
>> Martin
>>
>> On 23 March 2017 at 13:11, Terry Beale <t.beale at tonefm.co.uk> wrote:
>>
>>> I would echo the sentiments. As a not for profit station we can't afford
>>> to pay for this and we are always being asked the question.
>>>
>>> CR stations need support we do a valuable job!!
>>>
>>> Terry Beale
>>>
>>>
>>>
>>> On Thu, 23 Mar 2017 at 10:33, Eden FM Radio <admin at edenfm.co.uk> wrote:
>>>
>>>> I found that email mildly insulting.
>>>>
>>>> The most popular question we are asked when trying to sell advertising
>>>> or apply for a grant, is "how many people listen".
>>>>
>>>> We would LOVE to be able to say ". . . community radio formal research
>>>> shows . . . " it would make our life in the frozen north-west of England
>>>> easier.
>>>>
>>>> No national advertiser is going to put money in to community radio
>>>> without some acceptable industry standard research.
>>>>
>>>> Not every station would want to take national advertising or, in some
>>>> cases, any advertising at all and we all respect that I hope. Eden FM,
>>>> however, would be happy to receive some income from this source.
>>>>
>>>> It was disappointing that Ofcom felt unable to support the application
>>>> to fund some industry standard research and I hope that somehow there can
>>>> be a resolution.
>>>>
>>>> Cheers.
>>>>
>>>> -Nigel-
>>>>
>>>> Eden FM Radio Ltd
>>>> Office : 01786 899 101
>>>> Studio: 01768 899 107
>>>> Web: www.edenfm.co.uk
>>>> Twitter: @EdenFmRadio
>>>> Facebook : @edenfmonline
>>>>
>>>> Mostyn Hall, Friargate, Penrith CA11 7XP
>>>>
>>>> ----- Original Message -----
>>>> *From:* Canalside's The Thread <office at thethread.org.uk>
>>>> *To:* 'The Community Media Association Discussion List'
>>>> <cma-l at mailman.commedia.org.uk>
>>>> *Sent:* Wednesday, March 22, 2017 5:21 PM
>>>> *Subject:* [cma-l] FW: the pudding
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> *From:* Canalside Community Radio Ltd [mailto:office at canalsideradio.net]
>>>>
>>>> *Sent:* 22 March 2017 17:19
>>>> *To:* 'Canalside's The Thread' <office at thethread.org.uk>
>>>> *Subject:* FW: the pudding
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> Dear All
>>>>
>>>>
>>>>
>>>> This came through today from Radio Response ……… we’re giving it a go
>>>> here at Canalside            I have to say though we are our own worst
>>>> enemy. People are bending over backwards to help us, why are we not ALL
>>>> running these to give ourselves a fighting chance ?             the sooner
>>>> we start operating as a ‘collective’ fraternity the better it will be for
>>>> everyone. Surely even the ‘I’m alright Jacks’ could do the decent thing and
>>>> try help the ones who are having a bit of a tough time ???        maybe I’m
>>>> going soft in my old age ?
>>>>
>>>> ____________________________________________________________
>>>> ____________________________________________________________
>>>> _____________________________
>>>>
>>>> *AUDIENCE RESEARCH*
>>>>
>>>> As most of you will know by now, unfortunately, OFCOM did not grant the
>>>> funds for our Somer Valley FM led bid to provide audience research to a
>>>> consortium of 20 stations. The funding pot this time round totalled
>>>> £200,000 and whilst our bid was well received the committee did not feel it
>>>> could justify the allocation of 20% of the fund to one bid. We are looking
>>>> for alternative funding opportunities and will keep you posted on
>>>> developments.
>>>> ____________________________________________________________
>>>> ____________________________________________________________
>>>> ____________________________
>>>>
>>>>
>>>> Which Pot of funding is this ?  and why do we need audience research
>>>> again ?     is this yet another consultation dressed up with a different
>>>> wording ?
>>>>
>>>>
>>>>
>>>> Surely, once you launch something like this you are then in the
>>>> Commercial Zone. The proof of the Pudding is in the eating isn’t it ?
>>>>        WE (as a collective body)      either get ready for a fall and Radio
>>>> Response change their name to Radio No Response or we hit the jackpot and
>>>> the results come flooding in. The three trial Advertisers then write
>>>> ‘’’testimonials’’’ for the Sales people to pitch at the next target. I
>>>> personally think a fair to middling response would be good enough for us.
>>>> Correct me if I am wrong but fair to middling from 250 Stations is rather
>>>> good National Advertising isn’t it ?
>>>>
>>>>
>>>>
>>>> However, as I have pointed out many times before, we have to be careful
>>>> that we don’t go drifting off into NoddyLand …… there is no guarantee that
>>>> if we were on Rajar that the figures would make good reading ----- if this
>>>> was the case then surely on a National Scheme we’d be going backwards
>>>> wouldn’t we? So best stick with Herbert Muggins the Candlestick Maker in
>>>> the Village. Then again    (REMAINING POSITIVE)    the figures could prove
>>>> very promising and exciting …………. I am already stripped down to my undies
>>>> in anticipation, and ready to take the big splash plunge into the
>>>> Canal                   Yippeeeee
>>>>
>>>>
>>>>
>>>> Onwards and Upwards / Monkeeeee Magic
>>>>
>>>>
>>>>
>>>> I’m sure the team will keep us posted
>>>>
>>>>
>>>>
>>>> *Nicholas H Dumpty / Sales Co-Ordinator & Chief
>>>> Cashier                    ka-ching    ****
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> [image: webmainlogo]
>>>>
>>>>
>>>>
>>>> *Canalside Community Radio Ltd.*
>>>>
>>>> Canal 2B,
>>>>
>>>> Clarence Mill,
>>>>
>>>> Bollington,
>>>>
>>>> Cheshire,
>>>>
>>>> SK10 5JZ
>>>>
>>>>
>>>>
>>>> 01625 576689
>>>>
>>>> office at canalsideradio.net
>>>>
>>>>
>>>>
>>>> www.canalsideradio.net
>>>>
>>>>
>>>>
>>>> [image: FBnT]
>>>>
>>>> www.twitter.com/canalsideradio
>>>>
>>>> www.facebook.com/canalsideradio
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> ------------------------------
>>>>
>>>> _______________________________________________
>>>>
>>>> Reply - cma-l at commedia.org.uk
>>>>
>>>> The cma-l mailing list is a members' service provided by the Community
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>>>>
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>>>>
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>>>>
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>>>>
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>>>
>>> --
>>> Terry Beale
>>> Presenter
>>> W: www.tonefm.co.uk
>>> F: www.facebook.com/tonefm
>>> T: www.twitter.com/tauntonstonefm
>>>
>>> Tauntons 107.8 Tone FM is on now on air in Somerset’s County Town!
>>>
>>> Please Note: Tone FM is a 'Not for Profit' Community Radio Station which
>>> is run by volunteers so we may not respond to your email straight away so
>>> please be patient with us.
>>>
>>>
>>>
>>>
>>>
>>> _______________________________________________
>>>
>>> Reply - cma-l at commedia.org.uk
>>>
>>> The cma-l mailing list is a members' service provided by the Community
>>> Media Association - http://www.commedia.org.uk
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>>> http://www.facebook.com/CommunityMediaAssociation
>>> Canstream Internet Radio & Video: http://www.canstream.co.uk/
>>> _______________________________________________
>>>
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>>>
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>>
>>
>> _______________________________________________
>>
>> Reply - cma-l at commedia.org.uk
>>
>> The cma-l mailing list is a members' service provided by the Community
>> Media Association - http://www.commedia.org.uk
>> Twitter: http://twitter.com/community_media
>> http://www.facebook.com/CommunityMediaAssociation
>> Canstream Internet Radio & Video: http://www.canstream.co.uk/
>> _______________________________________________
>>
>> Mailing list guidelines: http://www.commedia.org.uk/abo
>> ut/cma-email-lists/email-list-guidelines/
>> _______________________________________________
>>
>> To unsubscribe or manage your CMA-L mailing list subscription please
>> visit:
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>>
>
>
>
> --
> Glyn Roylance - Principal Consultant
> Associated Broadcast Consultants <http://www.a-bc.co.uk/>
> <http://www.a-bc.co.uk/index.html>
>
> _______________________________________________
>
> Reply - cma-l at commedia.org.uk
>
> The cma-l mailing list is a members' service provided by the Community
> Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/
> _______________________________________________
>
> Mailing list guidelines: http://www.commedia.org.uk/
> about/cma-email-lists/email-list-guidelines/
> _______________________________________________
>
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