[cma-l] UBER campaign and Radio Response weekly bulletin...

[Ian Hickling]

An excellent achievement Matthew - congratulations.
Taking up your point about your plan  to get the Community Radio Fund to subsidise a standardised audience measurement system, do you have any indication of a willingness in that area?
Apart from the widely-held doubts as to the accuracy and subsequent reliability of the RAJAR format, and the potential high cost and low take-up/return aspects, is this not an ideal opportunity to again explore the feasibility of the body-worn tag that eliminates the risk of human influence on the record produced?


Ian Hickling

Partner

[https://ci4.googleusercontent.com/proxy/2SkDsnIzSZgRbNnNKBSiwxiFhFQWRGV55mTjVL23fulnJpstZmYxeKrrYefY4qxiSgkMrAETld64XINLXCsujE_zI5gAsQyWeCWvHixcrNYtar3Sij4YlVBgN2NSQ-n2DsgZvrnpWZlfwCQ=s0-d-e1-ft#http://www.transplanuk.com/wp-content/uploads/2014/07/transplan_UK_weblogo_190x60.png]<http://www.transplanuk.com/>

Office: 016 3557 8435  (07h to 22h GTS)

Car: 075 3098 0115 (only responds when driving)

6 Horn Street, Compton, NEWBURY, RG20 6QS


________________________________
From: cma-l-bounces at mailman.commedia.org.uk <cma-l-bounces at mailman.commedia.org.uk> on behalf of Matthew Layton | Radio Response <matthew.layton at radioresponse.co.uk>
Sent: 20 October 2016 20:15
To: cma-l at mailman.commedia.org.uk
Subject: [cma-l] UBER campaign and Radio Response weekly bulletin...

Evening all!

Matthew Layton here from Radio Response.

Very excited to be able to announce that we've signed a CPA deal with UBER. It's already on air on Express FM, Radio Verulam and News Radio UK and over the next couple of weeks we're looking to roll out across other stations in UBER's target markets.

https://audioboom.com/posts/5165208-uber-cpa-october-2016

This is our first step on the road to building a national proposition for the sector.

But there's a long way to go. Top of our list of priorities as some of you will know, is our plan to get the Community Radio Fund subsidise a standardised audience measurement system - which we'll need to present an offering to national clients and agencies.

And we have three more campaigns likely to go live in the next couple of weeks.

>From Monday we're going to be doing a weekly mail shot letting stations and content providers what campaigns are available in the coming week and to keep you up to date with the audience measurement project.

If you'd like to be added to the list, please drop me an email - matthew.layton at radioresponse.co.uk<mailto:matthew.layton at radioresponse.co.uk>.

--
Matthew Layton
Radio Response

07533 517 396

matthew.layton at radioresponse.co.uk<mailto:matthew.layton at radioresponse.co.uk>
@radioresponse<http://twitter.com/radioresponse> and @radio_matthew<http://www.twitter.com/radio_matthew>
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