[cma-l] UBER campaign and Radio Response weekly bulletin...

[Matthew Layton | Radio Response]

Evening all!

Matthew Layton here from Radio Response.

Very excited to be able to announce that we've signed a CPA deal with UBER.
It's already on air on Express FM, Radio Verulam and News Radio UK and over
the next couple of weeks we're looking to roll out across other stations in
UBER's target markets.

https://audioboom.com/posts/5165208-uber-cpa-october-2016

This is our first step on the road to building a national proposition for
the sector.

But there's a long way to go. Top of our list of priorities as some of you
will know, is our plan to get the Community Radio Fund subsidise a
standardised audience measurement system - which we'll need to present an
offering to national clients and agencies.

And we have three more campaigns likely to go live in the next couple of
weeks.

>From Monday we're going to be doing a weekly mail shot letting stations and
content providers what campaigns are available in the coming week and to
keep you up to date with the audience measurement project.

If you'd like to be added to the list, please drop me an email -
matthew.layton at radioresponse.co.uk.

--
Matthew Layton
Radio Response

07533 517 396

matthew.layton at radioresponse.co.uk
@radioresponse <http://twitter.com/radioresponse> and @radio_matthew
<http://www.twitter.com/radio_matthew>
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