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<p>An excellent achievement Matthew - congratulations.<br>
Taking up your point about your plan <span style="color: rgb(33, 33, 33); font-size: 15px;">to get the Community Radio Fund to subsidise a standardised audience measurement system, d</span><span style="color: rgb(33, 33, 33); font-size: 15px;">o you have any
indication of a </span><font color="#212121"><span style="font-size: 15px;">willingness in that area?</span><br>
<span style="font-size: 15px;">Apart from the widely-held doubts as to the accuracy and subsequent reliability </span><span style="font-size: 15px;">of the RAJAR format, and the potential high </span><span style="font-size: 15px;">cost and low take-up/</span><span style="font-size: 15px;">return
aspects, </span><span style="font-size: 15px;">is this not an ideal opportunity to again explore the feasibility of the body-worn tag that eliminates the risk of human influence on the record produced?</span></font></p>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>From:</b> cma-l-bounces@mailman.commedia.org.uk <cma-l-bounces@mailman.commedia.org.uk> on behalf of Matthew Layton | Radio Response <matthew.layton@radioresponse.co.uk><br>
<b>Sent:</b> 20 October 2016 20:15<br>
<b>To:</b> cma-l@mailman.commedia.org.uk<br>
<b>Subject:</b> [cma-l] UBER campaign and Radio Response weekly bulletin...</font>
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<div>Evening all!<br>
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<div>Matthew Layton here from Radio Response.</div>
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<div>Very excited to be able to announce that we've signed a CPA deal with UBER. It's already on air on Express FM, Radio Verulam and News Radio UK and over the next couple of weeks we're looking to roll out across other stations in UBER's target markets.</div>
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<div><a href="https://audioboom.com/posts/5165208-uber-cpa-october-2016">https://audioboom.com/posts/5165208-uber-cpa-october-2016</a></div>
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<div>This is our first step on the road to building a national proposition for the sector.</div>
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<div>But there's a long way to go. Top of our list of priorities as some of you will know, is our plan to get the Community Radio Fund subsidise a standardised audience measurement system - which we'll need to present an offering to national clients and agencies.</div>
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<div>And we have three more campaigns likely to go live in the next couple of weeks.</div>
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<div>From Monday we're going to be doing a weekly mail shot letting stations and content providers what campaigns are available in the coming week and to keep you up to date with the audience measurement project.</div>
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<div>If you'd like to be added to the list, please drop me an email - <a href="mailto:matthew.layton@radioresponse.co.uk">
matthew.layton@radioresponse.co.uk</a>.</div>
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<div>--<br>
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<div dir="ltr">Matthew Layton
<div>Radio Response</div>
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<div>07533 517 396</div>
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<div><a href="mailto:matthew.layton@radioresponse.co.uk" target="_blank"><font color="#990000">matthew.layton@radioresponse.co.uk</font></a></div>
<div><a href="http://twitter.com/radioresponse" target="_blank"><font color="#990000">@radioresponse</font></a> and
<a href="http://www.twitter.com/radio_matthew" target="_blank"><font color="#990000">@radio_matthew</font></a></div>
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