[cma-l] Rate cards - can you share yours with the group?
Two Lochs Radio
tlr at gairloch.co.uk
Tue Oct 6 12:19:24 BST 2015
Our rates are quite 4-6x higher than that, but with very large discounts for local businesses.
However, being in a fairly subsistence economy area we have never found spot advertising by local businesses to be a sellable proposition - there are few competing businesses (eg only one garage, only one pharmacy, only one butcher, no supermarkets, no cinemas, no big garden centres...), and everybody in our geographically large coverage area knows pretty well every business of any size in the area.
So our rates are geared up to larger businesses outwith the area that have no local equivalent, and in fact the majority of spot advertising sales come from public agencies, council, Government, health service, etc, arts organizations bringing touring productions to the area.
Our local broadcast income is almost wholly from sponsorship of programmes and spots such as the weather, What's On etc. This is from some of the more solvent local businesses that are keen to support us as a community benefit and/or to boost their community profile, rather than in expectation of any specific return on investment.
I know the situation is different in, for example, Fort William, where Nevis Radio has a thriving competitive local business environment to go at, and they seem to sell a very large inventory, but again at rates far higher than £1/spot.
I guess the thing we have in common with Nevis, Isles and Cuillin, which may be reflected in all our spot rates is that we have no commercially-based radio rivals within 50-100km, so anyone who does want to advertise on radio in our areas has no choice.
Alex
----- Original Message -----
From: Alan Coote
To: cma-l at mailman.commedia.org.uk
Sent: Tuesday, October 06, 2015 12:00 PM
Subject: Re: [cma-l] Rate cards - can you share yours with the group?
I've seen a few… media packs / rate cards and £1 a spot seems typical for community radio.
During my (never to be repeated) 2 years in radio sales, I felt selling our local audience to local businesses should have been much easier than it was!
The two things which worked most often were competitions and branded content. We picked an on air theme / campaign and when to find businesses to support it. We also started the other way around too.
Kind Regards
Alan
Alan Coote
Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio Programme For Current and Future Entrepreneurs - Now Broadcast To Over 7 Million People
Email - alan.coote at 5digital.co.uk
Phone - 0800 949 6655
Mobile - 07801 518858
Twitter - @TheAlanCoote
Twitter - @LTBShow
Web - http://www.LetsTalkBusinessOnline.com
From: <cma-l-bounces at mailman.commedia.org.uk> on behalf of Julian Swift-Hook
Reply-To: "cma-l at mailman.commedia.org.uk"
Date: Monday, 5 October 2015 17:45
To: "cma-l at mailman.commedia.org.uk"
Subject: [cma-l] Rate cards - can you share yours with the group?
I’ll show you mine if you show me yours!
Here is ours… http://bit.ly/1Pf1dha Are we under-selling? Are we too expensive? Is there a different (= better/more effective) way of packaging/presenting our wares? What other ways can we find to generate income from our airtime?
Now… can I see yours?
Julian
From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Den Packer
Sent: 05 October 2015 13:25
To: cma-l at mailman.commedia.org.uk
Subject: Re: [cma-l] cma-l Digest, Vol 78, Issue 3
I too would be keen to see what everyone else is doing on the rate card front, specifically around show sponsorship. We're hoping to arrange something this side of Christmas for one of our flagship shows, and then just see how that goes.
Dennison Packer
Business & Community, CSRfm
Canterbury's local Community & Student Radio Station
01227 816101 | www.csrfm.com | 97.4 FM
On 3 October 2015 at 12:00, <cma-l-request at mailman.commedia.org.uk> wrote:
Message: 1
Date: Fri, 2 Oct 2015 13:43:25 +0100
From: "Terry Doyle" <cma at nnbc.co.uk>
To: "The Community Media Association Discussion List"
<cma-l at mailman.commedia.org.uk>
Subject: [cma-l] Rate cards
Message-ID: <1443789805453.39115.39718 at webmail7>
Content-Type: text/plain; charset="utf-8"
Hi,
I am doing some work on advertising rate card for NNBC and would appreciate if I could see some samples from other stations. PDF appreciated please
I am open to wise cracks about rates per spot/yield and other associated comments in relation to funding your station too but if you could send me your rate card too Id appreciate it!
my email is <terrydoyle at nnbc.co.uk>
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Message: 2
Date: Fri, 2 Oct 2015 19:42:10 +0100
From: Neil Munday <neilm at susyradio.com>
To: "cma at nnbc.co.uk" <cma at nnbc.co.uk>, The Community Media
Association Discussion List <cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Rate cards
Message-ID:
<CAPVZW0wDD+Qzy94fvTGssga8g383uZWbSEJbsocQHw9peUCWew at mail.gmail.com>
Content-Type: text/plain; charset="utf-8"
I wouldn't mind seeing the rate cards as well just to make sure we are in
the scheme of things!
Cheers
Neil
On Friday, 2 October 2015, Terry Doyle <cma at nnbc.co.uk> wrote:
> Hi,
>
> I am doing some work on advertising rate card for NNBC and would
> appreciate if I could see some samples from other stations. PDF appreciated
> please
>
> I am open to wise cracks about rates per spot/yield and other associated
> comments in relation to funding your station too but if you could send me
> your rate card too Id appreciate it!
>
> my email is terrydoyle at nnbc.co.uk
> <javascript:_e(%7B%7D,'cvml','terrydoyle at nnbc.co.uk');>
>
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