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<DIV><FONT size=2 face=Calibri>Our rates are quite 4-6x higher than
that, but with very large discounts for local businesses.</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>However, being in a fairly subsistence economy
area we have never found spot advertising by local businesses to be a sellable
proposition - there are few competing businesses (eg only one garage, only one
pharmacy, only one butcher, no supermarkets, no cinemas, no big garden
centres...), and everybody in our geographically large coverage area knows
pretty well every business of any size in the area.</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>So our rates are geared up to larger businesses
outwith the area that have no local equivalent, and in fact the majority of spot
advertising sales come from public agencies, council, Government, health
service, etc, arts organizations bringing touring productions to the
area.</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>Our local broadcast income is almost wholly from
sponsorship of programmes and spots such as the weather, What's On etc. This is
from some of the more solvent local businesses that are keen to support us as a
community benefit and/or to boost their community profile, rather than in
expectation of any specific return on investment.</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>I know the situation is different in, for
example, Fort William, where Nevis Radio has a thriving competitive local
business environment to go at, and they seem to sell a very large inventory, but
again at rates far higher than £1/spot.</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>I guess the thing we have in common with Nevis,
Isles and Cuillin, which may be reflected in all our spot rates is that we have
no commercially-based radio rivals within 50-100km, so anyone who does want
to advertise on radio in our areas has no choice.</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>Alex</FONT></DIV>
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style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=alan.coote@5digital.co.uk
href="mailto:alan.coote@5digital.co.uk">Alan Coote</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Tuesday, October 06, 2015 12:00
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [cma-l] Rate cards - can you
share yours with the group?</DIV>
<DIV><BR></DIV>
<DIV>
<DIV style="FONT-FAMILY: Calibri, sans-serif">I've seen a few… media packs /
rate cards and £1 a spot seems typical for community radio. </DIV>
<DIV style="FONT-FAMILY: Calibri, sans-serif"><BR></DIV>
<DIV style="FONT-FAMILY: Calibri, sans-serif">During my (never to be repeated)
2 years in radio sales, I felt selling our local audience to local businesses
should have been much easier than it was! </DIV>
<DIV style="FONT-FAMILY: Calibri, sans-serif"><BR></DIV>
<DIV style="FONT-FAMILY: Calibri, sans-serif">The two things which worked most
often were competitions and branded content. We picked an on air theme /
campaign and when to find businesses to support it. We also started the other
way around too.</DIV>
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<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri>Kind
Regards<O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3
face=Calibri>Alan<O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3
face=Calibri><O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri>Alan
Coote</FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3
face=Calibri><O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri><A
href="http://www.letstalkbusinessonline.com/"><SPAN
style="COLOR: #6b006d">Hear Alan Every Week on Let’s Talk Business The UK’s
Premier Radio Programme For Current and Future Entrepreneurs - Now Broadcast
To Over 7 Million People </SPAN></A> <O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3
face=Calibri><O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri>Email - <A
href="mailto:alan.coote@5digital.co.uk"><SPAN
style="COLOR: #6b006d">alan.coote@5digital.co.uk</SPAN></A><O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri>Phone - 0800 949
6655<O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri>Mobile - 07801
518858<O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><FONT size=3 face=Calibri><SPAN lang=EN-US>Twitter
- <SPAN style="COLOR: #6b006d"><A
href="http://www.twitter.com/TheAlanCoote">@TheAlanCoote</A></SPAN></SPAN> </FONT></P>
<P class=MsoNormal><FONT size=3 face=Calibri><BR></FONT></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri>Twitter
- <A href="http://www.twitter.com/TheAlanCoote"><SPAN
style="COLOR: #6b006d">@LTBShow</SPAN></A><O:P></O:P></FONT></SPAN></P>
<P class=MsoNormal><SPAN lang=EN-US><FONT size=3 face=Calibri>Web - <SPAN
style="COLOR: rgb(107,0,109)"><A
href="http://www.5digital.co.uk/">http://www.LetsTalkBusinessOnline.com</A></SPAN></FONT></SPAN></P></DIV></DIV></DIV>
<DIV style="FONT-FAMILY: Calibri, sans-serif; FONT-SIZE: 14px"><BR></DIV><SPAN
style="FONT-FAMILY: Calibri, sans-serif; FONT-SIZE: 14px"
id=OLK_SRC_BODY_SECTION>
<DIV
style="BORDER-BOTTOM: medium none; TEXT-ALIGN: left; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; FONT-FAMILY: Calibri; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; PADDING-TOP: 3pt"><SPAN
style="FONT-WEIGHT: bold">From: </SPAN><<A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</A>>
on behalf of Julian Swift-Hook<BR><SPAN style="FONT-WEIGHT: bold">Reply-To:
</SPAN>"<A
href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</A>"<BR><SPAN
style="FONT-WEIGHT: bold">Date: </SPAN>Monday, 5 October 2015 17:45<BR><SPAN
style="FONT-WEIGHT: bold">To: </SPAN>"<A
href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</A>"<BR><SPAN
style="FONT-WEIGHT: bold">Subject: </SPAN>[cma-l] Rate cards - can you share
yours with the group?<BR></DIV>
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<P class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt">I’ll show you mine if
you show me yours! <O:P></O:P></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt"><O:P></O:P></SPAN></P>
<P style="MARGIN-BOTTOM: 12pt" class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt">Here is ours…
</SPAN><A href="http://bit.ly/1Pf1dha">http://bit.ly/1Pf1dha</A> <SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt">Are we
under-selling? Are we too expensive? Is there a different (=
better/more effective) way of packaging/presenting our wares? What other
ways can we find to generate income from our airtime?<O:P></O:P></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt">Now… can I see
yours?<O:P></O:P></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt"><O:P></O:P></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt">Julian<O:P></O:P></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: Calibri, sans-serif; FONT-SIZE: 11pt"><O:P></O:P></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; FONT-SIZE: 11pt"><O:P></O:P></SPAN></P>
<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: Calibri, sans-serif; FONT-SIZE: 11pt"
lang=EN-US>From:</SPAN></B><SPAN
style="FONT-FAMILY: Calibri, sans-serif; FONT-SIZE: 11pt" lang=EN-US> <A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</A>
[<A
href="mailto:cma-l-bounces@mailman.commedia.org.uk">mailto:cma-l-bounces@mailman.commedia.org.uk</A>]
<B>On Behalf Of </B>Den Packer<BR><B>Sent:</B> 05 October 2015
13:25<BR><B>To:</B> <A
href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</A><BR><B>Subject:</B>
Re: [cma-l] cma-l Digest, Vol 78, Issue 3<O:P></O:P></SPAN></P>
<P class=MsoNormal><O:P></O:P></P>
<DIV>
<P class=MsoNormal>I too would be keen to see what everyone else is doing on
the rate card front, specifically around show sponsorship. We're hoping to
arrange something this side of Christmas for one of our flagship shows, and
then just see how that goes.<O:P></O:P></P></DIV>
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vAlign=top width=10>
<P class=MsoNormal><IMG id=_x0000_i1031 border=0 alt=photo
src="https://s3.amazonaws.com/ucwebapp.wisestamp.com/c72e3b38-5f14-4172-8ae7-9f0ceabc6dd9/csrfm_email_signature.format_png.resize_120x.png"
width=65 height=183><O:P></O:P></P></TD>
<TD
style="BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; BORDER-RIGHT: #333333 1pt solid; PADDING-TOP: 0cm"
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<P class=MsoNormal><B><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt">Dennison
Packer</SPAN></B><SPAN
style="COLOR: #646464; FONT-SIZE: 10.5pt"><BR></SPAN><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt">Business
& Community, CSRfm</SPAN><SPAN
style="COLOR: #646464; FONT-SIZE: 10.5pt"><BR></SPAN><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt">Canterbury's
local Community & Student Radio Station</SPAN><SPAN
style="COLOR: #646464; FONT-SIZE: 10.5pt"><O:P></O:P></SPAN></P></DIV>
<DIV>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; COLOR: rgb(141,141,141); FONT-SIZE: 10pt"><A
href="tel:01227+816101" target=_blank><SPAN
style="COLOR: #8d8d8d; TEXT-DECORATION: none">01227
816101</SPAN></A> </SPAN><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; COLOR: rgb(51,51,51); FONT-SIZE: 10pt">|</SPAN><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; COLOR: rgb(141,141,141); FONT-SIZE: 10pt"> <A
href="http://www.csrfm.com/" target=_blank><SPAN
style="COLOR: #8d8d8d; TEXT-DECORATION: none">www.csrfm.com</SPAN></A> </SPAN><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; COLOR: rgb(51,51,51); FONT-SIZE: 10pt">|</SPAN><SPAN
style="FONT-FAMILY: Tahoma, sans-serif; COLOR: rgb(141,141,141); FONT-SIZE: 10pt">
97.4 FM</SPAN><SPAN
style="COLOR: #8d8d8d; FONT-SIZE: 10pt"><O:P></O:P></SPAN></P></DIV>
<DIV style="MARGIN-TOP: 3.75pt">
<P class=MsoNormal><A href="http://facebook.com/csrfm"
target=_blank><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(17,85,204); FONT-SIZE: 10.5pt; TEXT-DECORATION: none"><IMG
id=_x0000_i1030 border=0
alt=https://s3.amazonaws.com/images.wisestamp.com/icons_32/facebook.png
src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/facebook.png"
width=16 height=32></SPAN></A><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt"> </SPAN><A
href="http://twitter.com/csrfm" target=_blank><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(17,85,204); FONT-SIZE: 10.5pt; TEXT-DECORATION: none"><IMG
id=_x0000_i1029 border=0
alt=https://s3.amazonaws.com/images.wisestamp.com/icons_32/twitter.png
src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/twitter.png"
width=16 height=32></SPAN></A><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt"> </SPAN><A
href="http://www.youtube.com/channel/UC6ZWjPESKI5bTy6kYTfOgBg"
target=_blank><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(17,85,204); FONT-SIZE: 10.5pt; TEXT-DECORATION: none"><IMG
id=_x0000_i1028 border=0
alt=https://s3.amazonaws.com/images.wisestamp.com/icons_32/youtube.png
src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/youtube.png"
width=16 height=32></SPAN></A><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt"> </SPAN><A
href="http://instagram.com/csrfm/" target=_blank><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(17,85,204); FONT-SIZE: 10.5pt; TEXT-DECORATION: none"><IMG
id=_x0000_i1027 border=0
alt=https://s3.amazonaws.com/images.wisestamp.com/icons_32/instagram.png
src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/instagram.png"
width=16 height=32></SPAN></A><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt"> </SPAN><A
href="http://plus.google.com/+Csrfm974" target=_blank><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(17,85,204); FONT-SIZE: 10.5pt; TEXT-DECORATION: none"><IMG
id=_x0000_i1026 border=0
alt=https://s3.amazonaws.com/images.wisestamp.com/icons_32/googleplus.png
src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/googleplus.png"
width=16 height=32></SPAN></A><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt"> </SPAN><A
href="http://uk.linkedin.com/in/dennisonpacker" target=_blank><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(17,85,204); FONT-SIZE: 10.5pt; TEXT-DECORATION: none"><IMG
id=_x0000_i1025 border=0
alt=https://s3.amazonaws.com/images.wisestamp.com/icons_32/linkedin.png
src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/linkedin.png"
width=16 height=32></SPAN></A><SPAN
style="FONT-FAMILY: Arial, sans-serif; COLOR: rgb(100,100,100); FONT-SIZE: 10.5pt"><O:P></O:P></SPAN></P></DIV></TD></TR></TBODY></TABLE></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV>
<P class=MsoNormal><O:P></O:P></P>
<DIV>
<P class=MsoNormal>On 3 October 2015 at 12:00, <<A
href="mailto:cma-l-request@mailman.commedia.org.uk"
target=_blank>cma-l-request@mailman.commedia.org.uk</A>>
wrote:<O:P></O:P></P>
<BLOCKQUOTE
style="BORDER-BOTTOM: medium none; BORDER-LEFT: #cccccc 1pt solid; PADDING-BOTTOM: 0cm; MARGIN: 5pt 0cm 5pt 4.8pt; PADDING-LEFT: 6pt; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0cm">
<P class=MsoNormal><BR>Message: 1<BR>Date: Fri, 2 Oct 2015 13:43:25
+0100<BR>From: "Terry Doyle" <<A
href="mailto:cma@nnbc.co.uk">cma@nnbc.co.uk</A>><BR>To: "The Community
Media Association Discussion List"<BR> <<A
href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</A>><BR>Subject:
[cma-l] Rate cards<BR>Message-ID: <<A
href="mailto:1443789805453.39115.39718@webmail7">1443789805453.39115.39718@webmail7</A>><BR>Content-Type:
text/plain; charset="utf-8"<BR><BR>Hi,<BR><BR>I am doing some work on
advertising rate card for NNBC and would appreciate if I could see some
samples from other stations. PDF appreciated please<BR><BR>I am open to wise
cracks about rates per spot/yield and other associated comments in relation
to funding your station too but if you could send me your rate card too Id
appreciate it!<BR><BR>my email is <<A
href="mailto:terrydoyle@nnbc.co.uk">terrydoyle@nnbc.co.uk</A>><BR><BR>--------------
next part --------------<BR>An HTML attachment was scrubbed...<BR>URL:
<<A
href="http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20151002/8bf711f6/attachment-0001.html"
target=_blank>http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20151002/8bf711f6/attachment-0001.html</A>><BR><BR>------------------------------<BR><BR>Message:
2<BR>Date: Fri, 2 Oct 2015 19:42:10 +0100<BR>From: Neil Munday <<A
href="mailto:neilm@susyradio.com">neilm@susyradio.com</A>><BR>To: "<A
href="mailto:cma@nnbc.co.uk">cma@nnbc.co.uk</A>" <<A
href="mailto:cma@nnbc.co.uk">cma@nnbc.co.uk</A>>, The Community
Media<BR> Association Discussion List
<<A
href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</A>><BR>Subject:
Re: [cma-l] Rate cards<BR>Message-ID:<BR> <<A
href="mailto:CAPVZW0wDD%2BQzy94fvTGssga8g383uZWbSEJbsocQHw9peUCWew@mail.gmail.com">CAPVZW0wDD+Qzy94fvTGssga8g383uZWbSEJbsocQHw9peUCWew@mail.gmail.com</A>><BR>Content-Type:
text/plain; charset="utf-8"<BR><BR>I wouldn't mind seeing the rate cards as
well just to make sure we are in<BR>the scheme of
things!<BR>Cheers<BR>Neil<BR><BR>On Friday, 2 October 2015, Terry Doyle
<<A href="mailto:cma@nnbc.co.uk">cma@nnbc.co.uk</A>>
wrote:<BR><BR>> Hi,<BR>><BR>> I am doing some work on advertising
rate card for NNBC and would<BR>> appreciate if I could see some samples
from other stations. PDF appreciated<BR>> please<BR>><BR>> I am
open to wise cracks about rates per spot/yield and other associated<BR>>
comments in relation to funding your station too but if you could send
me<BR>> your rate card too Id appreciate it!<BR>><BR>> my email is
<A href="mailto:terrydoyle@nnbc.co.uk">terrydoyle@nnbc.co.uk</A><BR>>
<javascript:_e(%7B%7D,'cvml','<A
href="mailto:terrydoyle@nnbc.co.uk">terrydoyle@nnbc.co.uk</A>');><BR>><BR>--------------
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of cma-l Digest, Vol 78, Issue
3<BR>************************************<O:P></O:P></P></BLOCKQUOTE></DIV>
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