[cma-l] Rate cards - can you share yours with the group?

[Tony Bailey]

I haven't seen any rates quoted on this thread, so from memory we used 
to calculate the local press column rates per thousand and use that as 
basis to arrive at a rate for a seven day 35 slot booking.  It was more 
to do with the business plan since as Alan points out, in practice you 
need to deal.

We also used to ring up stations and ask for their rate card!

Tony Bailey


On 06/10/15 12:00, Alan Coote wrote:
> I've seen a few... media packs / rate cards and £1 a spot seems 
> typical for community radio.
>
> During my (never to be repeated) 2 years in radio sales, I felt 
> selling our local audience to local businesses should have been much 
> easier than it was!
>
> The two things which worked most often were competitions and branded 
> content. We picked an on air theme / campaign and when to find 
> businesses to support it. We also started the other way around too.
>
> Kind Regards
>
> Alan
>
> Alan Coote
>
>

-- 
Local Reports at http://www.ravensound.pilgrimsound.co.uk

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