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<div class="moz-cite-prefix">I haven't seen any rates quoted on this
thread, so from memory we used to calculate the local press column
rates per thousand and use that as basis to arrive at a rate for a
seven day 35 slot booking. It was more to do with the business
plan since as Alan points out, in practice you need to deal.<br>
<br>
We also used to ring up stations and ask for their rate card!<br>
<br>
Tony Bailey<br>
<br>
<br>
On 06/10/15 12:00, Alan Coote wrote:<br>
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<div>I've seen a few… media packs / rate cards and £1 a spot
seems typical for community radio. </div>
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<div>During my (never to be repeated) 2 years in radio sales, I
felt selling our local audience to local businesses should
have been much easier than it was! </div>
<div><br>
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<div>The two things which worked most often were competitions
and branded content. We picked an on air theme / campaign and
when to find businesses to support it. We also started the
other way around too.</div>
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<p class="MsoNormal"><span lang="EN-US">Kind Regards</span></p>
<p class="MsoNormal"><span lang="EN-US">Alan</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">Alan Coote</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span><br>
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<pre class="moz-signature" cols="72">--
Local Reports at <a class="moz-txt-link-freetext" href="http://www.ravensound.pilgrimsound.co.uk">http://www.ravensound.pilgrimsound.co.uk</a></pre>
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