[cma-l] Breakfast Show

Tue May 19 12:04:59 BST 2015

I'm getting sick and tired of hearing people whitewashing failed stations
as mis-managed.

We worked 155 hours a week between my partner and I to keep the startion
ticking over. Volunteers had constant training and guidance but in some
cases were only interested in doing their two hours and leaving again. We
probably ran our station at the worst point of the recession when
businesses saw radio advertising as a luxury/gamble, even at a local level,
so refused to spend any money on it. We also found that local authorities
were happy for someone else to launch a station but wanted to do little,
even free and in kind, to help get the message out to a wider audience and
help ensure the station's future.

It was never mismanagement on the stations side ... it was complete apathy
and selfishness in the local community we were trying to serve.

The stations that survive the longest are those who are already subsidised
by someone with the capital to invest in the project (because it's their
passion/toy) and those that don't have to have to fund premises or
transmission site rates. Even our minimal budget was too high in hindsight.

We learnt a great many lessons from trying and failing, but at least we
tried and now I share that experience with the stations I work with on a
consulting/engineering basis - proud of what I achieved in the past.

Regards,
Cat Lake

*Social Technologist, Writer & Broadcaster*
* e-Commerce <http://www.artinet.co.uk/>* • *Broadcasting
<http://www.artisanbroadcast.uk/> *• *Transmission
<http://www.transplanuk.com/>*

Tel: 0333 37 00 250 • Mobile: 07973 400 423
On-line: www.catlake.uk • Twitter <https://www.twitter.com/CatLakeUK> •
Facebook <https://www.facebook.com/profile.php?id=100008671474506>

On 19 May 2015 at 07:30, Paul Golder <paul at pvg.co.uk> wrote:

> Oh - I was surprised about that.  Stations have closed because they have
> been mismanaged, not necessarily because they didn't ask their presenters
> for money.  Like I said, we don't do it, and we cover our costs fine.
>
> Just out of interest how much do you charge?
>
>
>
> On 18 May 2015 at 22:19, gary.jackson <gary.jackson at my-generation.org.uk>
> wrote:
>
>> No, what I meant was that without presenter contributions the station
>> would close. Like a lot of others already have. Their contributions have
>> made up the operating loss each year and they unanimously voted for that
>> rather than closure
>> Sent from my HTC
>>
>> Paul Golder <paul at pvg.co.uk> wrote:
>>
>> I think Gary means if you pay your daytime presenters, you're more likely
>> to get stability in your output, which leads to the station being more
>> attractive to advertisers.
>>
>> Works for us, anyway ....
>>
>> On 18 May 2015 at 17:44, Ian Hickling <transplanfm at hotmail.com> wrote:
>>
>>> Financial survival depending on whether or not you pay your presenters?
>>>
>>> ------------------------------
>>> Date: Mon, 18 May 2015 16:56:09 +0100
>>> From: gary.jackson at my-generation.org.uk
>>> To: cma-l at mailman.commedia.org.uk
>>>
>>> Subject: Re: [cma-l] Breakfast Show
>>>
>>> It's got sod all to do with ethos and everything to do with financial
>>> survival
>>>
>>>
>>> On 18/05/2015 14:34, Pippa at Curly Radio wrote:
>>>
>>>  I’d much rather be in the position to pay key presenters (breakfast &
>>> drive), rather than ask them for a contribution!     I guess it boils down
>>> to the ethos of your station.   Quality presenters will hold on to, and
>>> build an audience which appeals to advertisers.   Asian Star have always
>>> worked that model and they have been very successful.   They also taught me
>>> how to run a station .... which I am now applying at Wycombe Sound.  Thanks
>>> Ray Cee!
>>>
>>>
>>>  *From:* Cat Lake <connect at catlake.uk>
>>> *Sent:* Monday, May 18, 2015 12:42 PM
>>> *To:* The Community Media Association Discussion List
>>> <cma-l at mailman.commedia.org.uk>
>>> *Subject:* Re: [cma-l] Breakfast Show
>>>
>>>  Some stations also successfully raise money to keep the station going
>>> by making a small charge per show for volunteers to present the programmes.
>>>
>>> Regards,
>>>       Cat Lake
>>>
>>> *Social Technologist, Writer & Broadcaster*
>>> * e-Commerce <http://www.artinet.co.uk/>* • *Broadcasting
>>> <http://www.artisanbroadcast.uk/> *• *Transmission
>>> <http://www.transplanuk.com/>*
>>>
>>>        Tel: 0333 37 00 250 • Mobile: 07973 400 423
>>>   On-line: www.catlake.uk • Twitter <https://www.twitter.com/CatLakeUK>
>>> • Facebook <https://www.facebook.com/profile.php?id=100008671474506>
>>>
>>>
>>>
>>> On 18 May 2015 at 06:57, Paul Golder <paul at pvg.co.uk> wrote:
>>>
>>>   Not putting myself forward for this (sorry) but I did wonder what a
>>> "community radio show rate" is?
>>>
>>>  We pay our presenters a small fee for the shows between Monday-Friday
>>> 7am-6pm, and I know other community stations don't.
>>>
>>>  Paul
>>>  www.phoenixfm.com
>>>
>>>
>>> On 17 May 2015 at 19:28, Ray C <rayc1066 at yahoo.com> wrote:
>>>
>>>  Dear All,
>>>
>>> We are looking for 4 to 6 weeks cover of our breakfast show 5 days a
>>> week 7am to 10am is anyone able to help?
>>> Starting next week.
>>>
>>> We do pay a community radio show rate for this, it would suit someone
>>> quite local to Heathrow as we are based in sunny Slough :)
>>>
>>> If you are interested then you can contact myself or the station manager
>>> on info at asianstar1016.co.uk
>>>
>>> Kind Regards
>>>
>>> Ray
>>> Asian Star Radio
>>>
>>>
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>>
>>
>
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