[cma-l] RadioCentre unimpressed with community radio changes
Ian Hickling
transplanfm at hotmail.com
Fri Jan 23 11:54:02 GMT 2015
A valid analysis certainly.A logical solution would be that an individual commercial operator be required to assert its case for restricting the local "offending" CR - rather than the other way round.I would like to see RadioCentre challenged to provide specifics of a member's commercial viability being threatened by a CR.The majority of the CRs that we know that are not allowed advertising are within the coverage of a commercial station which was at the time independent but is now part of a group and effectively offering little or no local service whilst maintaining its claim of localness within its unchanged Licence format.
Ofcom has agreed that this is wrong - but the onus is on the Licensee to apply to amend its Licence, which of course it's not going to do - is it?
From: james at cridland.net
Date: Fri, 23 Jan 2015 11:09:48 +0000
To: cma-l at mailman.commedia.org.uk
Subject: Re: [cma-l] RadioCentre unimpressed with community radio changes
You're not really comparing like with like. For the Global and Bauer's of this world, they account for a large chunk of national advertising and large regional advertising. Community radio isn't in this market.
Small local commercial stations rely most heavily on smaller, local advertisers. Where some have two or three community stations in their patch, the prospect of potentially losing £35k of ad revenue a year is, of course, going to be a concern.
RadioCentre represents many different operators, not just Global and Bauer. It is right to acknowledge that for some smaller independent operators - many of which do not make appreciable profit - this change will not be welcome.
On Fri, 23 Jan 2015 10:45 Den Packer <d.packer at csrfm.com> wrote:
It would seem that way Cat. And even more of a reason to ignore them when you read these stats from the link that Glyn posted.
"Community radio currently has a 0.7% share of radio advertising in the UK (source Ofcom Communications Market report 2014). If all CR stations take 100% advantage of the new £15k advertising ability it will increase to around 1.4% – hardly earth shattering."
'nuff said?
DenCSR FM
Dennison Packer | Media Co-ordinator | CSRfm
Tel: 01227 816101 | Website: www.csrfm.com | 97.4 FM in Canterbury | @CSRfm
On 22 January 2015 at 18:51, <cma-l-request at mailman.commedia.org.uk> wrote:
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Today's Topics:
1. Re: RadioCentre unimpressed with community radio changes
(Cat Lake)
2. Re: RadioCentre unimpressed with community radio changes
(Two Lochs Radio)
3. Re: RadioCentre unimpressed with community radio changes
(Canalside's The Thread)
----------------------------------------------------------------------
Message: 1
Date: Thu, 22 Jan 2015 18:35:09 +0000
From: Cat Lake <connect at catlake.uk>
To: martin at martinsteers.co.uk, CMA-Mailing-List
<cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] RadioCentre unimpressed with community radio
changes
Message-ID:
<CAAERnb4dYhHtn7kwAV3sr9OMudzV8biCpTK0fD2Wfk-D2zxcSA at mail.gmail.com>
Content-Type: text/plain; charset="utf-8"
Just ignore this. It's not like we've gone from no advertising to
unlimited. We've been competing for local advertising for years now. Stupid
people.
Cat
On Jan 22, 2015 2:52 PM, "Martin Steers" <martin at martinsteers.co.uk> wrote:
> Via Radio Today:
> http://radiotoday.co.uk/2015/01/radiocentre-unimpressed-with-community-radio-changes/
>
> RadioCentre, the industry body for commercial radio, says changes to the
> way community radio stations can fund themselves is a concern for
> commercial stations.
>
> The Government today said
> <http://radiotoday.co.uk/2015/01/community-radio-order-updated/> the
> not-for-profit stations can now make the majority of its income from
> advertising, rather than the previous 50% rule.
>
> Siobhan Kenny, Chief Executive of RadioCentre said: ?This is a
> disappointing outcome and will be a real cause for concern for small
> commercial radio stations where margins are already squeezed.
>
> ?The changes proposed by the Department of Culture, Media and Sport (DCMS)
> risk blurring the lines between community and commercial stations and puts
> them in direct competition for limited local advertising, alongside local
> press, local television and online.
>
> ?Community radio can perform a valuable complementary role to commercial
> radio and the BBC, but it must offer something significantly different to
> the communities it serves. Any changes must be accompanied by a renewed
> emphasis on enforcement and compliance with the key commitments of these
> stations.?
>
> The Government?s announcement follows a consultation carried out by the
> DCMS launched in February 2013.
>
> More details on today?s changes can be found here
> <http://radiotoday.co.uk/2015/01/community-radio-order-updated/>.
>
> _______________________________________________
>
> Reply - cma-l at commedia.org.uk
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Message: 2
Date: Thu, 22 Jan 2015 18:43:44 -0000
From: "Two Lochs Radio" <tlr at gairloch.co.uk>
To: "The Community Media Association Discussion List"
<cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] RadioCentre unimpressed with community radio
changes
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I agree that with a ?15,000 cap there is no serious threat from community stations to most commercial stations, but I'm not sure you're right regarding spot rates. Many very small commercial stations charge ?4-12 per 30s spot. Is that an order of magnitude higher than those CR stations that can sell commercial time?
I might have a distorted picture from the commercial/community overlap that exists in Scotland, but I always had the impression there was significant rate overlap in the ?5-10/spot region between CR advertising rates (where available) and very small commercial station ratecards.
Alex
----- Original Message -----
From: Geoff Rogers
To: The Community Media Association Discussion List
Sent: Thursday, January 22, 2015 6:21 PM
Subject: Re: [cma-l] RadioCentre unimpressed with community radio changes
Even the smallest commercial radio stations have advertising rates an order of magnitude higher than many (most?) Community Radio stations. (I work in both sectors so I think I have the right to comment here.)
Therefore customers of Community Radio stations would be very unlikely to take out advertising on the local commercial station, so RadioCentre do not have a point here.
It's this kind of comment that further alienates commercial radio operators while co-operation between the two, can and does work.
These opinions are my own.
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Message: 3
Date: Thu, 22 Jan 2015 18:49:33 -0000
From: "Canalside's The Thread" <office at thethread.org.uk>
To: "'The Community Media Association Discussion List'"
<cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] RadioCentre unimpressed with community radio
changes
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The middle bit is the key bit here SOMEONE IN THE COMMERCIAL
SECTOR DOESN'T HAVE A POINT
That has always been the point, my point, your point, the Community Radio
point .. They don't have a point, never have and never will, there is no
point.
Finally, has no one ever thought that if the rules go and the 50% even gets
wavered, we could reduce our prices right down on an individual basis (which
we do anyway) and then business4es in the Community could run with both
and it wouldn't cost that much more and then we would all be happy.
I am desperately trying to walk away from this debate and weigh up the
options . they ain't looking good at the minute. I can't walk away because
I'm getting wound up again. I wanted to remain calm ....why are words like
'cop-out' 'hoodwinked' 'shafted' 'conned' 'bottled out'
springing to mind ?? something must be amiss
I would like to receive an e-mail from someone / anyone who thinks this is
brilliant ! I'm not going to argue or fall out as you are entitled to your
opinion, and if you think that something has been gained (which I'm not sure
if you add the others bits to the debate) it's just a bit of a token
gesture.
There's another one 'token gesture'
Thoughts please ? obviously we have to be careful here that we
don't undermine the efforts of Bill and Dom .. This is NOT a criticism of
them, they have got out of this all that could be got out of it as it is the
mindset at the top and the mindset in Government that has swerved. Well it
hasn't, it was never on the straight and narrow from the outset.
Number 6 deserves a pat on the back for everyone though .. and I mean
everyone .they have moved well over half-way on that one.
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Geoff Rogers
Sent: 22 January 2015 18:22
To: The Community Media Association Discussion List
Subject: Re: [cma-l] RadioCentre unimpressed with community radio changes
Even the smallest commercial radio stations have advertising rates an order
of magnitude higher than many (most?) Community Radio stations. (I work in
both sectors so I think I have the right to comment here.)
Therefore customers of Community Radio stations would be very unlikely to
take out advertising on the local commercial station, so RadioCentre do not
have a point here.
It's this kind of comment that further alienates commercial radio operators
while co-operation between the two, can and does work.
These opinions are my own.
On 22 January 2015 at 16:58, Alan Coote <alan.coote at 5digital.co.uk> wrote:
"[CR] must offer something significantly different to the communities it
serves";
True. I think many of my commercial radio friends would agree, that's a bit
rich coming from the head of a sector which is better resourced and funded
than CR, yet over the years has lacked innovation and all but erased any
creativity.
Just a thought.
Alan
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Martin Steers
Sent: 22 January 2015 14:46
To: CMA-Mailing-List
Subject: [cma-l] RadioCentre unimpressed with community radio changes
Via Radio Today:
http://radiotoday.co.uk/2015/01/radiocentre-unimpressed-with-community-radio
-changes/
RadioCentre, the industry body for commercial radio, says changes to the way
community radio stations can fund themselves is a concern for commercial
stations.
The Government today
<http://radiotoday.co.uk/2015/01/community-radio-order-updated/> said the
not-for-profit stations can now make the majority of its income from
advertising, rather than the previous 50% rule.
Siobhan Kenny, Chief Executive of RadioCentre said: "This is a disappointing
outcome and will be a real cause for concern for small commercial radio
stations where margins are already squeezed.
"The changes proposed by the Department of Culture, Media and Sport (DCMS)
risk blurring the lines between community and commercial stations and puts
them in direct competition for limited local advertising, alongside local
press, local television and online.
"Community radio can perform a valuable complementary role to commercial
radio and the BBC, but it must offer something significantly different to
the communities it serves. Any changes must be accompanied by a renewed
emphasis on enforcement and compliance with the key commitments of these
stations."
The Government's announcement follows a consultation carried out by the DCMS
launched in February 2013.
More details on today's changes can be found
<http://radiotoday.co.uk/2015/01/community-radio-order-updated/> here.
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Geoff Rogers
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Susy Radio, Local Community Radio for Redhill and Reigate
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Web: susyradio.com <http://www.susyradio.com>
Susy Radio Ltd. A company registered in England and Wales.
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