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<DIV><FONT size=2 face=Calibri>I agree that with a £15,000 cap there is no
serious threat from community stations to most commercial
stations, but I'm not sure you're right regarding spot
rates. Many very small commercial stations charge £4-12 per 30s spot. Is that an
order of magnitude higher than those CR stations that can sell commercial time?
</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>I might have a distorted picture from the
commercial/community overlap that exists in Scotland, but I always had the
impression there was significant rate overlap in the £5-10/spot region between
CR advertising rates (where available) and very small commercial station
ratecards.</FONT></DIV>
<DIV><FONT size=2 face=Calibri></FONT> </DIV>
<DIV><FONT size=2 face=Calibri>Alex</FONT></DIV>
<BLOCKQUOTE
style="BORDER-LEFT: #000000 2px solid; PADDING-LEFT: 5px; PADDING-RIGHT: 0px; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="FONT: 10pt arial; BACKGROUND: #e4e4e4; font-color: black"><B>From:</B>
<A title=geoff@susyradio.com href="mailto:geoff@susyradio.com">Geoff
Rogers</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A
title=cma-l@mailman.commedia.org.uk
href="mailto:cma-l@mailman.commedia.org.uk">The Community Media Association
Discussion List</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Thursday, January 22, 2015 6:21
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [cma-l] RadioCentre
unimpressed with community radio changes</DIV>
<DIV><BR></DIV>
<DIV dir=ltr>Even the smallest commercial radio stations have advertising
rates an order of magnitude higher than many (most?) Community Radio stations.
(I work in both sectors so I think I have the right to comment here.)
<DIV><BR></DIV>
<DIV>Therefore customers of Community Radio stations would be very unlikely to
take out advertising on the local commercial station, so RadioCentre do not
have a point here.</DIV>
<DIV><BR></DIV>
<DIV>It's this kind of comment that further alienates commercial radio
operators while co-operation between the two, can and does work.</DIV>
<DIV><BR></DIV>
<DIV>These opinions are my own.</DIV></DIV></BLOCKQUOTE></BODY></HTML>