[cma-l] RadioCentre unimpressed with community radio changes

[Two Lochs Radio]

I agree that with a £15,000 cap there is no serious threat from community stations to most commercial stations, but I'm not sure you're right regarding spot rates. Many very small commercial stations charge £4-12 per 30s spot. Is that an order of magnitude higher than those CR stations that can sell commercial time? 

I might have a distorted picture from the commercial/community overlap that exists in Scotland, but I always had the impression there was significant rate overlap in the £5-10/spot region between CR advertising rates (where available) and very small commercial station ratecards.

Alex
  ----- Original Message ----- 
  From: Geoff Rogers 
  To: The Community Media Association Discussion List 
  Sent: Thursday, January 22, 2015 6:21 PM
  Subject: Re: [cma-l] RadioCentre unimpressed with community radio changes


  Even the smallest commercial radio stations have advertising rates an order of magnitude higher than many (most?) Community Radio stations.  (I work in both sectors so I think I have the right to comment here.)


  Therefore customers of Community Radio stations would be very unlikely to take out advertising on the local commercial station, so RadioCentre do not have a point here.


  It's this kind of comment that further alienates commercial radio operators while co-operation between the two, can and does work.


  These opinions are my own.
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