[cma-l] RadioCentre unimpressed with community radio changes

[Geoff Rogers]

Even the smallest commercial radio stations have advertising rates an order
of magnitude higher than many (most?) Community Radio stations.  (I work in
both sectors so I think I have the right to comment here.)

Therefore customers of Community Radio stations would be very unlikely to
take out advertising on the local commercial station, so RadioCentre do not
have a point here.

It's this kind of comment that further alienates commercial radio operators
while co-operation between the two, can and does work.

These opinions are my own.

On 22 January 2015 at 16:58, Alan Coote <alan.coote at 5digital.co.uk> wrote:

> “[CR] must offer something significantly different to the communities it
> serves”;
>
>
>
> True… I think many of my commercial radio friends would agree, that’s a
> bit rich coming from the head of a sector which is better resourced and
> funded than CR, yet over the years has lacked innovation and all but erased
> any creativity.
>
>
>
> Just a thought…
>
>
>
> Alan
>
>
>
> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *Martin Steers
> *Sent:* 22 January 2015 14:46
> *To:* CMA-Mailing-List
> *Subject:* [cma-l] RadioCentre unimpressed with community radio changes
>
>
>
> Via Radio Today:
> http://radiotoday.co.uk/2015/01/radiocentre-unimpressed-with-community-radio-changes/
>
>
>
> RadioCentre, the industry body for commercial radio, says changes to the
> way community radio stations can fund themselves is a concern for
> commercial stations.
>
> The Government today said
> <http://radiotoday.co.uk/2015/01/community-radio-order-updated/> the
> not-for-profit stations can now make the majority of its income from
> advertising, rather than the previous 50% rule.
>
> Siobhan Kenny, Chief Executive of RadioCentre said: “This is a
> disappointing outcome and will be a real cause for concern for small
> commercial radio stations where margins are already squeezed.
>
> “The changes proposed by the Department of Culture, Media and Sport (DCMS)
> risk blurring the lines between community and commercial stations and puts
> them in direct competition for limited local advertising, alongside local
> press, local television and online.
>
> “Community radio can perform a valuable complementary role to commercial
> radio and the BBC, but it must offer something significantly different to
> the communities it serves. Any changes must be accompanied by a renewed
> emphasis on enforcement and compliance with the key commitments of these
> stations.”
>
> The Government’s announcement follows a consultation carried out by the
> DCMS launched in February 2013.
>
> More details on today’s changes can be found here
> <http://radiotoday.co.uk/2015/01/community-radio-order-updated/>.
>
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-- 
Geoff Rogers
Programme Director
Susy Radio, Local Community Radio for Redhill and Reigate
On-air across Sussex and Surrey on 103.4FM NOW
Web: susyradio.com <http://www.susyradio.com>

Susy Radio Ltd. A company registered in England and Wales.
Registered Office: 54 Nutfield Road, Merstham, Redhill, Surrey, RH1 3EP.
Registered Number: 06748586
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