<div dir="ltr">Even the smallest commercial radio stations have advertising rates an order of magnitude higher than many (most?) Community Radio stations. (I work in both sectors so I think I have the right to comment here.)<div><br></div><div>Therefore customers of Community Radio stations would be very unlikely to take out advertising on the local commercial station, so RadioCentre do not have a point here.</div><div><br></div><div>It's this kind of comment that further alienates commercial radio operators while co-operation between the two, can and does work.</div><div><br></div><div>These opinions are my own.</div></div><div class="gmail_extra"><br><div class="gmail_quote">On 22 January 2015 at 16:58, Alan Coote <span dir="ltr"><<a href="mailto:alan.coote@5digital.co.uk" target="_blank">alan.coote@5digital.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div lang="EN-GB" link="blue" vlink="purple"><div><p class="MsoNormal"><a name="14b129716374771a__MailEndCompose"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">“[CR] must offer something significantly different to the communities it serves”; <u></u><u></u></span></a></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">True… </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">I think many of my commercial radio friends would agree, </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">that’s a bit rich coming from the head of a sector which is better resourced and funded than CR, yet over the years has lacked innovation and all but erased any creativity. <u></u><u></u></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Just a thought…<u></u><u></u></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Alan<u></u><u></u></span></p><span class=""><p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p><p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a> [mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>] <b>On Behalf Of </b>Martin Steers<br><b>Sent:</b> 22 January 2015 14:46<br><b>To:</b> CMA-Mailing-List<br><b>Subject:</b> [cma-l] RadioCentre unimpressed with community radio changes<u></u><u></u></span></p><p class="MsoNormal"><u></u> <u></u></p></span><div><p class="MsoNormal">Via Radio Today: <a href="http://radiotoday.co.uk/2015/01/radiocentre-unimpressed-with-community-radio-changes/" target="_blank">http://radiotoday.co.uk/2015/01/radiocentre-unimpressed-with-community-radio-changes/</a><u></u><u></u></p><div><div class="h5"><div><p class="MsoNormal"><u></u> <u></u></p></div><div><p style="margin-right:0cm;margin-bottom:7.5pt;margin-left:0cm;line-height:16.5pt"><span style="font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#363636">RadioCentre, the industry body for commercial radio, says changes to the way community radio stations can fund themselves is a concern for commercial stations.<u></u><u></u></span></p><p style="margin-right:0cm;margin-bottom:7.5pt;margin-left:0cm;line-height:16.5pt"><span style="font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#363636">The Government today <a href="http://radiotoday.co.uk/2015/01/community-radio-order-updated/" title="Community Radio funding rules updated" target="_blank"><span style="color:#0088cc;text-decoration:none">said</span></a> the not-for-profit stations can now make the majority of its income from advertising, rather than the previous 50% rule.<u></u><u></u></span></p><p style="margin-right:0cm;margin-bottom:7.5pt;margin-left:0cm;line-height:16.5pt"><span style="font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#363636">Siobhan Kenny, Chief Executive of RadioCentre said: “This is a disappointing outcome and will be a real cause for concern for small commercial radio stations where margins are already squeezed.<u></u><u></u></span></p><p style="margin-right:0cm;margin-bottom:7.5pt;margin-left:0cm;line-height:16.5pt"><span style="font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#363636">“The changes proposed by the Department of Culture, Media and Sport (DCMS) risk blurring the lines between community and commercial stations and puts them in direct competition for limited local advertising, alongside local press, local television and online.<u></u><u></u></span></p><p style="margin-right:0cm;margin-bottom:7.5pt;margin-left:0cm;line-height:16.5pt"><span style="font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#363636">“Community radio can perform a valuable complementary role to commercial radio and the BBC, but it must offer something significantly different to the communities it serves. Any changes must be accompanied by a renewed emphasis on enforcement and compliance with the key commitments of these stations.”<u></u><u></u></span></p><p style="margin-right:0cm;margin-bottom:7.5pt;margin-left:0cm;line-height:16.5pt"><span style="font-size:10.5pt;font-family:"Tahoma","sans-serif";color:#363636">The Government’s announcement follows a consultation carried out by the DCMS launched in February 2013.<br> <br>More details on today’s changes can be found <a href="http://radiotoday.co.uk/2015/01/community-radio-order-updated/" title="Community Radio funding rules updated" target="_blank"><span style="color:#0088cc;text-decoration:none">here</span></a>.<u></u><u></u></span></p></div></div></div></div></div></div><br>_______________________________________________<br>
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<a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><br></blockquote></div><br><br clear="all"><div><br></div>-- <br><div class="gmail_signature">Geoff Rogers<br>Programme Director<br>Susy Radio, Local Community Radio for Redhill and Reigate<br>On-air across Sussex and Surrey on 103.4FM NOW<br>Web: <a href="http://susyradio.com">susyradio.com</a> <<a href="http://www.susyradio.com">http://www.susyradio.com</a>><br><br>Susy Radio Ltd. A company registered in England and Wales.<br>Registered Office: 54 Nutfield Road, Merstham, Redhill, Surrey, RH1 3EP.<br>Registered Number: 06748586<br><br></div>
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