[cma-l] Community Radio Order

Thu Jan 22 10:57:19 GMT 2015

Hi James,

You may well be right about the 10 million, but it was published by Ofcom. 

I pointed out the problems of using RAJAR's 'Other' category to determine an
un-surveyed audience, be they community radio or small commercial. It
doesn't make any sense.

Possibly the only solution would be to take a panel of independently
surveyed community stations and use that across the total community radio
universe to arrive at a reach.  This figure couldn't be used of course by
individual stations, but may be an indicator of the sector as a whole.

To answer my own question about the confidence level of RAJAR they helpfully
have this on their website.

 <http://www.rajar.co.uk/content.php?page=about_process_using#1.3>
http://www.rajar.co.uk/content.php?page=about_process_using#1.3

Kind Regards

Alan

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of James Cridland
Sent: 22 January 2015 10:02
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Community Radio Order

Alan,

RAJAR does have its flaws, but you are not saying it's entirely useless, I
assume, and therefore it also has some credibility.

I'd be more keen to not slag off RAJAR, and instead, make statements about
community radio's audience that are rooted in some kind of fact. The 10m
figure is entirely false.

j

On Thu Jan 22 2015 at 9:43:31 AM Richard Berry
<richard.berry at sunderland.ac.uk> wrote:

I *think* I know what you're getting at Nick, and I agree with you. Audience
size is just one measure of success for our sector. We could also talk about
the number of people trained, diversity of content, or the voices that would
have otherwise been excluded. If we are to use RAJAR terminology, the
'reach' is important to some of us. A community station aimed at the whole
community should aim to reach everyone at some point in the year, or at
least the 5 year licence. To an extent we are like the local library, not
everyone comes, but they know where it is and that somewhere buried in the
shelves there will be something for them there. But better than that, if
there isn't they can put it there with our support. When it comes to clients
I think there is a different conversation to be had. For example, is there
benefit in being associated with a community station? And does that station
reach people who are not being reached by other local media? In most cases
the answers and 'yes' and 'yes'. Which brings us back to Pippa's point. I
think there are multiple types of community stations, and multiple
approaches to running them. Some of us come from radio backgrounds, some
places like community arts and volunteering, and others directly into
community radio as helpers and presenters. Some stations want to sound like
good local radio stations (the way they used to be), for some it's a place
of training, and others run diverse services where pop music is all but
banned. That is our core strength, we are different, we'll all probably not
agree on what's right, but we should support each other and build one
sector. 

Whatever today's order says there's bound to be disappointment, but then
what one station dislikes about it, another may well celebrate as being the
one thing they were hoping for. As I say, we're all different..

And with that, back to work

Richard Berry
Senior Lecturer in Radio / Spark FM Station Manager
Room 101B, David Puttnam Media Centre,
University of Sunderland, SR6 0DD
(+44) 0191 515 2239

 <https://www.facebook.com/sunderlanduniversityFADM>
cid:image001.png at 01CF83D7.DCFA9250
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From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Canalside's The
Thread
Sent: 21 January 2015 19:36

To: 'The Community Media Association Discussion List'
Subject: Re: [cma-l] Community Radio Order

You see guys, sorry to appear to be looking for an argument, but all of this
ought to be irrelevant under the original launch of Community Radio. It is
the fact that we have less or more listeners or the same that causes the
problems. If we are going around saying we have more listeners than whoever
?   then the restrictions kinda come into play. I know they shouldn't and I
know that if we have more listeners (or don't) it shouldn't matter. It ought
to have no bearing on it. Sadly it has had a bearing and my point weeks ago,
was that the message being sent out there now is all gobbledy gook.

Are we competing, are we not competing, if we are not ought we be, if we are
should we not be  ??   it's a shambles .I believe Community Radio should be
simplistic, it should be Que sera sera and restrictions should be no where
in sight. Whatever will be will be and we all deal with it.

I don't care if we have more or less listeners than Silk ..why ?  because if
Community Radio was running how it is meant to be, we would have enough
funding from the Community Fund Pot, to pay for the essentials and core
costs. In otherwords, if we were 100% voluntary, with folk wandering in
willy nilly, we could still function in some way shape or form. This is with
or without a Station manager and/or someone on sales etc                 I
think this is how many saw Community Radio. Right or wrong, poor image or
good image, it shouldn't matter as we ought to be able to function even if
we are rag tag and bobtail.

Does everyone know where I am coming from here or am I waffling again ?    I
feel that we have lost our way, but it isn't exactly our fault. What the
restrictions have done, along with the lack of financial support in the Pot
has distorted the whole Venture, hence why I was saying there is confusion.
It isn't confusion in the true sense of the word but I think a few shots in
own feet have taken place.

Keep it simple has been my message. I don't expect everyone to agree ... but
???                  Rajar shouldn't even be on the Radar, if that makes
sense. The moment we start asking to be placed on Rajar, I think we are
going away from our values. We're not here to compete, even though in a
roundabout way we are. We have to compete because the financial support has
been woeful ... so is it a wonder why I reach for the defensive stick ??

If I'm wrong here, please say so, that's fine by me    no probs.

Nick

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Two Lochs Radio
Sent: 21 January 2015 18:39
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Community Radio Order

Well done Paul! 

>From RAJAR's latest available quarter that reach would put your listener
numbers ahead of at least 20 of the commercial stations that are RAJAR
subscribers, including Smooth Radio Essex, and ahead of many more that don't
pay RAJAR!

Alex

RAJAR quarter ending Sep 2014

Station

Reach

Eagle Extra

3,000

Fire Radio South Coast

4,000

Connect DAB

7,000

Radio Ceredigion

16,000

107.8 Arrow FM for Hastings

17,000

107 JACK fm (Reading 107FM)

18,000

The Breeze (Cheltenham)

18,000

107.6 Banbury Sound

18,000

Free Radio 80s (Shropshire)

19,000

Rugby FM

20,000

Lakeland Radio

20,000

107.5 Sovereign Radio

21,000

96.2 Touch FM - Coventry

22,000

Time FM 106.6

23,000

North Norfolk Radio

23,000

Radio Exe

24,000

Pulse 2

26,000

3FM

26,000

Smooth Radio Essex

28,000

Oak FM

28,000

Smooth Radio Devon

29,000

Cheshire's Silk 106.9

29,000

----- Original Message ----- 

From: Paul Golder <mailto:paul at pvg.co.uk>  

To: The Community Media Association Discussion List
<mailto:cma-l at mailman.commedia.org.uk>  

Sent: Wednesday, January 21, 2015 6:01 PM

Subject: Re: [cma-l] Community Radio Order

I've contracted with a private market research firm a few times since we
took to the airwaves full time in 2007.

We're currently getting a 20% weekly reach which implies about 30,000
listeners a week.  Our website visitor figures (over 200,000 per month, with
12,000 a month viewing the schedule and local events pages) seem to make
sense in this context.

I wasn't aware that RAJAR was skewed towards its members' areas, which would
make any extrapolation of the "other radio listening" figure quite
meaningless.

It's natural for CR to be defensive with the suggestion that CR has half a
million listeners - but I'm just not buying it.  That's only an average of
2,000 per station - I could probably NAME at least 3,000 people who engage
with us regularly!

Cheers

Paul

Phoenix FM

www.phoenixfm.com

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