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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><a name="_MailEndCompose"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Hi James,<o:p></o:p></span></a></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>You may well be right about the 10 million, but it was published by Ofcom. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I pointed out the problems of using RAJAR’s ‘Other’ category to determine an un-surveyed audience, be they community radio or small commercial. It doesn’t make any sense.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Possibly the only solution would be to take a panel of independently surveyed community stations and use that across the total community radio universe to arrive at a reach. This figure couldn’t be used of course by individual stations, but may be an indicator of the sector as a whole.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>To answer my own question about the confidence level of RAJAR they helpfully have this on their website.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><a href="http://www.rajar.co.uk/content.php?page=about_process_using#1.3"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>http://www.rajar.co.uk/content.php?page=about_process_using#1.3</span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Kind Regards</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>James Cridland<br><b>Sent:</b> 22 January 2015 10:02<br><b>To:</b> The Community Media Association Discussion List<br><b>Subject:</b> Re: [cma-l] Community Radio Order<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Alan,<br><br>RAJAR does have its flaws, but you are not saying it's entirely useless, I assume, and therefore it also has some credibility.<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>I'd be more keen to not slag off RAJAR, and instead, make statements about community radio's audience that are rooted in some kind of fact. The 10m figure is entirely false.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>j<o:p></o:p></p></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>On Thu Jan 22 2015 at 9:43:31 AM Richard Berry <<a href="mailto:richard.berry@sunderland.ac.uk">richard.berry@sunderland.ac.uk</a>> wrote:<o:p></o:p></p><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I *<b>think</b>* I know what you’re getting at Nick, and I agree with you. Audience size is just one measure of success for our sector. We could also talk about the number of people trained, diversity of content, or the voices that would have otherwise been excluded. If we are to use RAJAR terminology, the ‘reach’ is important to some of us. A community station aimed at the whole community should aim to reach everyone at some point in the year, or at least the 5 year licence. To an extent we are like the local library, not everyone comes, but they know where it is and that somewhere buried in the shelves there will be something for them there. But better than that, if there isn’t they can put it there with our support. When it comes to clients I think there is a different conversation to be had. For example, is there benefit in being associated with a community station? And does that station reach people who are not being reached by other local media? In most cases the answers and ‘yes’ and ‘yes’. Which brings us back to Pippa’s point. I think there are multiple types of community stations, and multiple approaches to running them. Some of us come from radio backgrounds, some places like community arts and volunteering, and others directly into community radio as helpers and presenters. Some stations want to sound like good local radio stations (the way they used to be), for some it’s a place of training, and others run diverse services where pop music is all but banned. That is our core strength, we are different, we’ll all probably not agree on what’s right, but we should support each other and build one sector. </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Whatever today’s order says there’s bound to be disappointment, but then what one station dislikes about it, another may well celebrate as being the one thing they were hoping for. As I say, we’re all different….</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>And with that, back to work</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Richard Berry<br>Senior Lecturer in Radio / Spark FM Station Manager<br>Room 101B, David Puttnam Media Centre,<br>University of Sunderland, SR6 0DD<br>(+44) 0191 515 2239</span></b><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><a href="https://www.facebook.com/sunderlanduniversityFADM" target="_blank"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none'><img border=0 width=48 height=48 id="_x0000_i1025" src="cid:image005.png@01D0362E.FA44C1F0" alt="cid:image001.png@01CF83D7.DCFA9250"></span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'> </span><a href="http://www.twitter.com/richardberryuk" target="_blank"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none'><img border=0 width=48 height=48 id="_x0000_i1026" src="cid:image007.png@01D0362E.FA44C1F0" alt="cid:image002.png@01CF83D7.DCFA9250"></span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'> </span><a href="http://www.sunderland.ac.uk/faculties/adm/" target="_blank"><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D;text-decoration:none'><img border=0 width=135 height=63 id="_x0000_i1027" src="cid:image008.jpg@01D0362E.FA44C1F0" alt="cid:image003.jpg@01CF83D7.DCFA9250"></span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'> </span><a href="http://www.sparksunderland.com/" target="_blank"><span style='color:#1F497D;text-decoration:none'><img border=0 width=60 height=56 id="_x0000_i1028" src="cid:image009.jpg@01D0362E.FA44C1F0" alt="spark_logo_masterbrand"></span></a><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'> </span><o:p></o:p></p></div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> </span><o:p></o:p></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a> [mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>] <b>On Behalf Of </b>Canalside's The Thread<br><b>Sent:</b> 21 January 2015 19:36</span><o:p></o:p></p></div></div></div></div><div><div><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><br><b>To:</b> 'The Community Media Association Discussion List'<br><b>Subject:</b> Re: [cma-l] Community Radio Order</span><o:p></o:p></p></div></div></div></div><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>You see guys, sorry to appear to be looking for an argument, but all of this ought to be irrelevant under the original launch of Community Radio. It is the fact that we have less or more listeners or the same that causes the problems. If we are going around saying we have more listeners than whoever ? then the restrictions kinda come into play. I know they shouldn’t and I know that if we have more listeners (or don’t) it shouldn’t matter. It ought to have no bearing on it. Sadly it has had a bearing and my point weeks ago, was that the message being sent out there now is all gobbledy gook.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Are we competing, are we not competing, if we are not ought we be, if we are should we not be ?? it’s a shambles .I believe Community Radio should be simplistic, it should be Que sera sera and restrictions should be no where in sight. Whatever will be will be and we all deal with it.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>I don’t care if we have more or less listeners than Silk ..why ? because if Community Radio was running how it is meant to be, we would have enough funding from the Community Fund Pot, to pay for the essentials and core costs. In otherwords, if we were 100% voluntary, with folk wandering in willy nilly, we could still function in some way shape or form. This is with or without a Station manager and/or someone on sales etc I think this is how many saw Community Radio. Right or wrong, poor image or good image, it shouldn’t matter as we ought to be able to function even if we are rag tag and bobtail.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Does everyone know where I am coming from here or am I waffling again ? I feel that we have lost our way, but it isn’t exactly our fault. What the restrictions have done, along with the lack of financial support in the Pot has distorted the whole Venture, hence why I was saying there is confusion. It isn’t confusion in the true sense of the word but I think a few shots in own feet have taken place.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Keep it simple has been my message. I don’t expect everyone to agree ….. but ??? Rajar shouldn’t even be on the Radar, if that makes sense. The moment we start asking to be placed on Rajar, I think we are going away from our values. We’re not here to compete, even though in a roundabout way we are. We have to compete because the financial support has been woeful ….. so is it a wonder why I reach for the defensive stick ??</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>If I’m wrong here, please say so, that’s fine by me no probs.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'>Nick</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:navy'> </span><o:p></o:p></p><div><div class=MsoNormal align=center style='text-align:center'><span lang=EN-US><hr size=2 width="100%" align=center></span></div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a> [<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">mailto:cma-l-bounces@mailman.commedia.org.uk</a>] <b>On Behalf Of </b>Two Lochs Radio<br><b>Sent:</b> 21 January 2015 18:39<br><b>To:</b> The Community Media Association Discussion List<br><b>Subject:</b> Re: [cma-l] Community Radio Order</span><o:p></o:p></p></div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Well done Paul! </span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>From RAJAR's latest available quarter that reach would put your listener numbers ahead of at least 20 of the commercial stations that <em><span style='font-family:"Calibri","sans-serif"'>are</span></em> RAJAR subscribers, including Smooth Radio Essex, and ahead of many more that don't pay RAJAR!</span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Alex</span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><strong><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>RAJAR quarter ending Sep 2014</span></strong><o:p></o:p></p></div><div><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=224 style='width:168.0pt;border-collapse:collapse'><tr style='height:27.75pt'><td width=165 style='width:124.0pt;padding:0cm 0cm 0cm 0cm;height:27.75pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><strong><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Station</span></strong><o:p></o:p></p></td><td width=59 style='width:44.0pt;padding:0cm 0cm 0cm 0cm;height:27.75pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right'><strong><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Reach</span></strong><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Eagle Extra</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>3,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Fire Radio South Coast</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>4,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Connect DAB</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>7,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Radio Ceredigion</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>16,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>107.8 Arrow FM for Hastings</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>17,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>107 JACK fm (Reading 107FM)</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>18,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>The Breeze (Cheltenham)</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>18,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>107.6 Banbury Sound</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>18,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Free Radio 80s (Shropshire)</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>19,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Rugby FM</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>20,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Lakeland Radio</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>20,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>107.5 Sovereign Radio</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>21,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>96.2 Touch FM - Coventry</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>22,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Time FM 106.6</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>23,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>North Norfolk Radio</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>23,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Radio Exe</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>24,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Pulse 2</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>26,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>3FM</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>26,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Smooth Radio Essex</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>28,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Oak FM</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>28,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Smooth Radio Devon</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>29,000</span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Cheshire's Silk 106.9</span><o:p></o:p></p></td><td style='padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=right style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:right;line-height:11.25pt'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>29,000</span><o:p></o:p></p></td></tr></table></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><blockquote style='border:none;border-left:solid black 1.5pt;padding:0cm 0cm 0cm 4.0pt;margin-left:3.75pt;margin-top:5.0pt;margin-right:0cm;margin-bottom:5.0pt'><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>----- Original Message ----- </span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;background:#E4E4E4'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <a href="mailto:paul@pvg.co.uk" target="_blank" title="paul@pvg.co.uk">Paul Golder</a> </span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>To:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank" title="cma-l@mailman.commedia.org.uk">The Community Media Association Discussion List</a> </span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Sent:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Wednesday, January 21, 2015 6:01 PM</span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Subject:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Re: [cma-l] Community Radio Order</span><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>I've contracted with a private market research firm a few times since we took to the airwaves full time in 2007.<o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>We're currently getting a 20% weekly reach which implies about 30,000 listeners a week. Our website visitor figures (over 200,000 per month, with 12,000 a month viewing the schedule and local events pages) seem to make sense in this context.<o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>I wasn't aware that RAJAR was skewed towards its members' areas, which would make any extrapolation of the "other radio listening" figure quite meaningless.<o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>It's natural for CR to be defensive with the suggestion that CR has half a million listeners - but I'm just not buying it. That's only an average of 2,000 per station - I could probably NAME at least 3,000 people who engage with us regularly!<o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Cheers<o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Paul<o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Phoenix FM<o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><a href="http://www.phoenixfm.com" target="_blank">www.phoenixfm.com</a><o:p></o:p></p></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div></div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><br> <o:p></o:p></p></div></blockquote><p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:12.0pt'> <o:p></o:p></p><div class=MsoNormal align=center style='text-align:center'><hr size=1 width="99%" noshade style='color:#909090' align=center></div><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse'><tr><td style='padding:0cm 11.25pt 0cm 6.0pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><a href="http://www.avast.com/" target="_blank"><span style='text-decoration:none'><img border=0 id="_x0000_i1031" src="http://static.avast.com/emails/avast-mail-stamp.png"></span></a><o:p></o:p></p></td><td style='padding:.75pt .75pt .75pt .75pt'><p><span style='font-family:"Calibri","sans-serif";color:#3D4D5A'>This email is free from viruses and malware because <a href="http://www.avast.com/" target="_blank">avast! Antivirus</a> protection is active. </span><o:p></o:p></p></td></tr></table><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div></div><p class=MsoNormal>_______________________________________________<br><br>Reply - <a href="mailto:cma-l@commedia.org.uk" target="_blank">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media" target="_blank">http://twitter.com/community_media</a><br><a href="http://www.facebook.com/CommunityMediaAssociation" target="_blank">http://www.facebook.com/CommunityMediaAssociation</a><br>Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/" target="_blank">http://www.canstream.co.uk/</a><br>_______________________________________________<br><br>Mailing list guidelines: <a href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/" target="_blank">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target="_blank">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></p></div></div></body></html>