[cma-l] imaging and the announcement

[Ian Hickling]

Yeah - I was meaning at the planning stage rather than priorities for an operating station.
Pippa and I have had this discussion about the value of News before.My view is that the CR audience doesn't need and mostly doesn't want a short dose of token News clearly from a generic source and often not very well written or read.
I certainly don't think listeners will tune away from a station not offering News on the hour.

Date: Sat, 17 Jan 2015 11:39:48 +0000
From: pippa at curlyradio.com
To: tlr at gairloch.co.uk; transplanfm at hotmail.com; cma-l at mailman.commedia.org.uk
Subject: Re: [cma-l] imaging and the announcement

Absolutely Alex!  Once you are established, great. However it's difficult at start-up level though because you need to prove to funders (whether commercial or 3rd sector) that you are viable before they will stump up the cash.  
What else would you expect a paid Station Manager to do?  For me, getting out and networking is a must.  
Incidentally, I'd love to know how colleagues handle news coverage. Do you take a national service? Follow it up with local news snd weather?  Or is everything done in house? 
Loving these conversations! Together we are stronger!
Pippa




Sent from Samsung Mobile


-------- Original message --------
From: tlr at gairloch.co.uk 
Date: 17/01/2015  11:10  (GMT+00:00) 
To: pippa at curlyradio.com,Ian Hickling <transplanfm at hotmail.com>,The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk> 
Subject: Re: [cma-l] imaging and the announcement 
 


 
  
   But if you put your number 4 as number 1 instead, all the rest should then be taken care of! :-)
   
  
    
   
  
   Alex
   
  
   On 16 January 2015 at 21:09 Ian Hickling <transplanfm at hotmail.com> wrote:
   

   
 
   
    After having built over 40 stations but not actually ever had the pleasure of running one for more than 28 days, I'd prioritise in a different order: 
    
      
      Professional imaging – so you sound to your audience  like a proper radio.  
      A superb website featuring a listen again service and links with social media 
      Make your ads in house by all means, but make very sure they sound professional. 
      A full time paid Station Manager who runs the business professionally and effectively. 
      Think carefully about News - go for local - don't bother with national. 
      
     
      Whisky Mac for me please!
      
     
      Ian
      
     
    
   
  
    
  
 

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