[cma-l] imaging and the announcement

[pippa]

Absolutely Alex!  Once you are established, great. However it's difficult at start-up level though because you need to prove to funders (whether commercial or 3rd sector) that you are viable before they will stump up the cash.  

What else would you expect a paid Station Manager to do?  For me, getting out and networking is a must.  

Incidentally, I'd love to know how colleagues handle news coverage. Do you take a national service? Follow it up with local news snd weather?  Or is everything done in house? 

Loving these conversations! Together we are stronger!

Pippa





Sent from Samsung Mobile

-------- Original message --------
From: tlr at gairloch.co.uk 
Date: 17/01/2015  11:10  (GMT+00:00) 
To: pippa at curlyradio.com,Ian Hickling <transplanfm at hotmail.com>,The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk> 
Subject: Re: [cma-l] imaging and the announcement 
 
But if you put your number 4 as number 1 instead, all the rest should then be taken care of! :-)
 
Alex
On 16 January 2015 at 21:09 Ian Hickling <transplanfm at hotmail.com> wrote: 

After having built over 40 stations but not actually ever had the pleasure of running one for more than 28 days, I'd prioritise in a different order:
Professional imaging – so you sound to your audience  like a proper radio. 
A superb website featuring a listen again service and links with social media
Make your ads in house by all means, but make very sure they sound professional.
A full time paid Station Manager who runs the business professionally and effectively.
Think carefully about News - go for local - don't bother with national.
Whisky Mac for me please!
Ian
 
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