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<body class='hmmessage'><div dir='ltr'>Yeah - I was meaning at the planning stage rather than priorities for an operating station.<br>Pippa and I have had this discussion about the value of News before.<div>My view is that the CR audience doesn't need and mostly doesn't want a short dose of token News clearly from a generic source and often not very well written or read.<br>I certainly don't think listeners will tune away from a station not offering News on the hour.<br><br><div><hr id="stopSpelling">Date: Sat, 17 Jan 2015 11:39:48 +0000<br>From: pippa@curlyradio.com<br>To: tlr@gairloch.co.uk; transplanfm@hotmail.com; cma-l@mailman.commedia.org.uk<br>Subject: Re: [cma-l] imaging and the announcement<br><br><div>Absolutely Alex! Once you are established, great. However it's difficult at start-up level though because you need to prove to funders (whether commercial or 3rd sector) that you are viable before they will stump up the cash. </div><div><br></div><div>What else would you expect a paid Station Manager to do? For me, getting out and networking is a must. </div><div><br></div><div>Incidentally, I'd love to know how colleagues handle news coverage. Do you take a national service? Follow it up with local news snd weather? Or is everything done in house? </div><div><br></div><div>Loving these conversations! Together we are stronger!</div><div><br></div><div>Pippa</div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div><div><div style="font-size:75%;color:#575757;">Sent from Samsung Mobile</div></div><br><br><br>-------- Original message --------<br>From: tlr@gairloch.co.uk <br>Date: 17/01/2015 11:10 (GMT+00:00) <br>To: pippa@curlyradio.com,Ian Hickling <transplanfm@hotmail.com>,The Community Media Association Discussion List <cma-l@mailman.commedia.org.uk> <br>Subject: Re: [cma-l] imaging and the announcement <br> <br><br>
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But if you put your number 4 as number 1 instead, all the rest should then be taken care of! :-)
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Alex
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On 16 January 2015 at 21:09 Ian Hickling <transplanfm@hotmail.com> wrote:
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After having built over 40 stations but not actually ever had the pleasure of running one for more than 28 days, I'd prioritise in a different order:
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<li><span style="font-family:Calibri;">Professional imaging – so you sound to your audience like a proper radio. </span></li>
<li><span style="font-family:Calibri;">A superb website featuring a listen again service and links with social media</span></li>
<li><span style="font-family:Calibri;">Make your ads in house by all means, but make very sure they sound professional.</span></li>
<li><span style="font-family:Calibri;">A full time paid Station Manager who runs the business professionally and effectively.</span></li>
<li>Think carefully about News - go for local - don't bother with national.</li>
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Whisky Mac for me please!
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Ian
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