[cma-l] imaging and the announcement

[Tony Bailey]

The short answer to that one is "ask your audience what they like to 
hear" - you might be surprised.

Tony Bailey

On 17/01/15 12:47, Ian Hickling wrote:
> Yeah - I was meaning at the planning stage rather than priorities for 
> an operating station.
> Pippa and I have had this discussion about the value of News before.
> My view is that the CR audience doesn't need and mostly doesn't want a 
> short dose of token News clearly from a generic source and often not 
> very well written or read.
> I certainly don't think listeners will tune away from a station not 
> offering News on the hour.
>
> ------------------------------------------------------------------------
> Date: Sat, 17 Jan 2015 11:39:48 +0000
> From: pippa at curlyradio.com
> To: tlr at gairloch.co.uk; transplanfm at hotmail.com; 
> cma-l at mailman.commedia.org.uk
> Subject: Re: [cma-l] imaging and the announcement
>
> Absolutely Alex!  Once you are established, great. However it's 
> difficult at start-up level though because you need to prove to 
> funders (whether commercial or 3rd sector) that you are viable before 
> they will stump up the cash.
>
> What else would you expect a paid Station Manager to do?  For me, 
> getting out and networking is a must.
>
> Incidentally, I'd love to know how colleagues handle news coverage. Do 
> you take a national service? Follow it up with local news snd weather? 
>  Or is everything done in house?
>
> Loving these conversations! Together we are stronger!
>
> Pippa
>
>
>
>
>
> Sent from Samsung Mobile
>
>
>
> -------- Original message --------
> From: tlr at gairloch.co.uk
> Date: 17/01/2015 11:10 (GMT+00:00)
> To: pippa at curlyradio.com,Ian Hickling <transplanfm at hotmail.com>,The 
> Community Media Association Discussion List 
> <cma-l at mailman.commedia.org.uk>
> Subject: Re: [cma-l] imaging and the announcement
>
>
> But if you put your number 4 as number 1 instead, all the rest should 
> then be taken care of! :-)
> Alex
>
>     On 16 January 2015 at 21:09 Ian Hickling <transplanfm at hotmail.com>
>     wrote:
>
>     After having built over 40 stations but not actually ever had the
>     pleasure of running one for more than 28 days, I'd prioritise in a
>     different order:
>
>      1. Professional imaging -- so you sound to your audience  like a
>         proper radio.
>      2. A superb website featuring a listen again service and links
>         with social media
>      3. Make your ads in house by all means, but make very sure they
>         sound professional.
>      4. A full time paid Station Manager who runs the business
>         professionally and effectively.
>      5. Think carefully about News - go for local - don't bother with
>         national.
>
>     Whisky Mac for me please!
>     Ian
>
>
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