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<div class="moz-cite-prefix">The short answer to that one is "ask
your audience what they like to hear" - you might be surprised.<br>
<br>
Tony Bailey<br>
<br>
On 17/01/15 12:47, Ian Hickling wrote:<br>
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<div dir="ltr">Yeah - I was meaning at the planning stage rather
than priorities for an operating station.<br>
Pippa and I have had this discussion about the value of News
before.
<div>My view is that the CR audience doesn't need and mostly
doesn't want a short dose of token News clearly from a generic
source and often not very well written or read.<br>
I certainly don't think listeners will tune away from a
station not offering News on the hour.<br>
<br>
<div>
<hr id="stopSpelling">Date: Sat, 17 Jan 2015 11:39:48 +0000<br>
From: <a class="moz-txt-link-abbreviated" href="mailto:pippa@curlyradio.com">pippa@curlyradio.com</a><br>
To: <a class="moz-txt-link-abbreviated" href="mailto:tlr@gairloch.co.uk">tlr@gairloch.co.uk</a>; <a class="moz-txt-link-abbreviated" href="mailto:transplanfm@hotmail.com">transplanfm@hotmail.com</a>;
<a class="moz-txt-link-abbreviated" href="mailto:cma-l@mailman.commedia.org.uk">cma-l@mailman.commedia.org.uk</a><br>
Subject: Re: [cma-l] imaging and the announcement<br>
<br>
<div>Absolutely Alex! Once you are established, great.
However it's difficult at start-up level though because
you need to prove to funders (whether commercial or 3rd
sector) that you are viable before they will stump up the
cash. </div>
<div><br>
</div>
<div>What else would you expect a paid Station Manager to
do? For me, getting out and networking is a must. </div>
<div><br>
</div>
<div>Incidentally, I'd love to know how colleagues handle
news coverage. Do you take a national service? Follow it
up with local news snd weather? Or is everything done in
house? </div>
<div><br>
</div>
<div>Loving these conversations! Together we are stronger!</div>
<div><br>
</div>
<div>Pippa</div>
<div><br>
</div>
<div><br>
</div>
<div><br>
</div>
<div><br>
</div>
<div><br>
</div>
<div>
<div style="font-size:75%;color:#575757;">Sent from
Samsung Mobile</div>
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<br>
<br>
<br>
-------- Original message --------<br>
From: <a class="moz-txt-link-abbreviated" href="mailto:tlr@gairloch.co.uk">tlr@gairloch.co.uk</a> <br>
Date: 17/01/2015 11:10 (GMT+00:00) <br>
To: <a class="moz-txt-link-abbreviated" href="mailto:pippa@curlyradio.com,Ian">pippa@curlyradio.com,Ian</a> Hickling
<a class="moz-txt-link-rfc2396E" href="mailto:transplanfm@hotmail.com"><transplanfm@hotmail.com></a>,The Community Media
Association Discussion List
<a class="moz-txt-link-rfc2396E" href="mailto:cma-l@mailman.commedia.org.uk"><cma-l@mailman.commedia.org.uk></a> <br>
Subject: Re: [cma-l] imaging and the announcement <br>
<br>
<br>
<div> But if you put your number 4 as number 1 instead, all
the rest should then be taken care of! :-) </div>
<div> </div>
<div> Alex </div>
<blockquote style="padding-left:10px;border-left:solid 1px
blue;"> On 16 January 2015 at 21:09 Ian Hickling
<a class="moz-txt-link-rfc2396E" href="mailto:transplanfm@hotmail.com"><transplanfm@hotmail.com></a> wrote: <br>
<br>
<div dir="ltr"> After having built over 40 stations but
not actually ever had the pleasure of running one for
more than 28 days, I'd prioritise in a different order:
<div>
<ol>
<li><span style="font-family:Calibri;">Professional
imaging – so you sound to your audience like a
proper radio. </span></li>
<li><span style="font-family:Calibri;">A superb
website featuring a listen again service and
links with social media</span></li>
<li><span style="font-family:Calibri;">Make your ads
in house by all means, but make very sure they
sound professional.</span></li>
<li><span style="font-family:Calibri;">A full time
paid Station Manager who runs the business
professionally and effectively.</span></li>
<li>Think carefully about News - go for local -
don't bother with national.</li>
</ol>
<div> Whisky Mac for me please! </div>
<div> Ian </div>
</div>
</div>
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<div> </div>
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