[cma-l] imaging and the announcement

[tlr at gairloch.co.uk]

But if you put your number 4 as number 1 instead, all the rest should then be
taken care of! :-)
 
Alex

> On 16 January 2015 at 21:09 Ian Hickling <transplanfm at hotmail.com> wrote:
> 
>  After having built over 40 stations but not actually ever had the pleasure of
> running one for more than 28 days, I'd prioritise in a different order:
>     1. Professional imaging – so you sound to your audience  like a proper
> radio. 
>     2. A superb website featuring a listen again service and links with social
> media
>     3. Make your ads in house by all means, but make very sure they sound
> professional.
>     4. A full time paid Station Manager who runs the business professionally
> and effectively.
>     5. Think carefully about News - go for local - don't bother with national.
>  Whisky Mac for me please!
>  Ian
> 
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