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But if you put your number 4 as number 1 instead, all the rest should then be taken care of! :-)
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Alex
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On 16 January 2015 at 21:09 Ian Hickling <transplanfm@hotmail.com> wrote:
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After having built over 40 stations but not actually ever had the pleasure of running one for more than 28 days, I'd prioritise in a different order:
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<li><span style="font-family: Calibri;">Professional imaging – so you sound to your audience  like a proper radio. </span></li>
<li><span style="font-family: Calibri;">A superb website featuring a listen again service and links with social media</span></li>
<li><span style="font-family: Calibri;">Make your ads in house by all means, but make very sure they sound professional.</span></li>
<li><span style="font-family: Calibri;">A full time paid Station Manager who runs the business professionally and effectively.</span></li>
<li>Think carefully about News - go for local - don't bother with national.</li>
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Whisky Mac for me please!
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Ian
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