[cma-l] Station imaging

[Eddie Stuart]

I can't reply for the station, but personally I think that the same imaging is just about the worst possible thing that could happen.

We broadcast in the NE of Scotland where the Doric tongue is still the norm. Over to the West it is Gaelic orientated. What suits a rural station up here would probably cause hilarity and disbelief in the major urban areas - likewise, something that appealed down there would jar horribly in tone, in style, in pace in everything in the rural areas.

There seem to be several types of CR - at the extremes, a good number appear to be young person training organisations who happen to use radio. Others (like us) are radio stations who sometimes, but far from exclusively, work with young people. We also work with many others who are totally outwith our organisation but use us as a method of reaching the broader community. There are lots at various points between the two extremes. We are all *very* different.

I'm currently "admiring" the new web site for MFR in Inverness - exactly the same as Tay in Dundee, Clyde in Glasgow, Forth in Edinburgh, etc.

Sorry Nick, but the "one size fits all" approach is surely **/_exactly_/** what is wrong with commercial radio - I'd far rather celebrate our diversity in the CR world!!!

Cheers,

Eddie Stuart


On 14/01/15 19:09, Canalside's The Thread wrote:
>
> Dear All
>
> I know it would never happen …. Well, I don’t think it would, but wouldn’t it be absolutely fantastic if we ALL had the same imaging. Obviously the wording in the sweepers / jingles / stabs etc would be different but the sound / music / style the same. You could drive anywhere in the Country and tune into the local Community Radio Station …. The most you here the ident you automatically know it is Community Radio.
>
> At the end of the day, we are a fraternity, we are a family …………. I’d be up for it
>
> Am I now off with the fairies heading for Noddyland or perhaps completely gone doolally ? …….. I am currently in a rocking chair sat on the front patio with a sock on my head, two knitting needles in my ears and a piece of straw hanging out of my mouth J
>
> Nick
>
> ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
>
> *From:*cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *Terry Doyle
> *Sent:* 14 January 2015 12:55
> *To:* cma-l at mailman.commedia.org.uk
> *Subject:* [cma-l] Station imaging
>
> Hi
>
> Can anyone suggest a good imaging production company they have used in the past. I am aware of the 'usual suspects' so trying to find someone who is innovative and different?
>
> Terry P Doyle
>
> NNBC Ltd
>
> 0759 705 2880
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> terrydoyle at nnbc.co.uk <mailto:terrydoyle at nnbc.co.uk>
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