[cma-l] Question about Classical Music Show

[Canalside's The Thread]

Observation on this one chaps.

 

We have run with Classical Shows in our early days plus Rock Shows 
..
however, we noticed that Rock folk tend to think in a similar vane to the
classical people 
. They know what they like and like what they know, so if
your promotions are good you will grab em  (for an hour)   then they tootle
off back to where they came from. If you don’t keep pecking away and
promoting it, they never come back     end result    one man and his Dog.
The BIGGER end result is that your bread and butter regulars also go walkies
with them, so you turn more away than you attract. The dedicated choicew of
plenty of Rock Stations and Classic FM, normally does the trick for these
people 
.remember, these guys in the main don’t even Station surf so you do
have to right on your game.

 

If you guys have managed to get a grant of £200,000 over 3 years then it
doesn’t really matter who listens to you (if anybody)  so you could have a
full-day on a Tuesday every Tuesday dedicated to Morris Dancing music, Pan
Pipes and Zulu war chants, however, in the real World it ain’t like that and
we are chasing listeners as well as trying to tick 15 other boxes and run
around like headless chickens. Regardless of the Utopia and idea of
Community Radio it is at the end of the day ‘’’Radio’’’             

The counter argument is that we are to try and include everyone 


well WE
(Canalside) do it by including Rock / Classical into shows where it doesn’t
stand out like a sore thumb, and drifts past sometimes either unnoticed or
as a complimentary element.

 

Of course, if you wish to have the show, by all means do it, it isn’t my
call, all I am saying is be careful. My best advice would be to tell them to
tune to Classic FM or run a special at Bank Holidays and/or Christmas /
Easter     we have done this before 

 pre-promotion is essential though.

 

I’d be interested to know which ones of our gang of Community Stations do
have a regular classical show ??   if I was a betting man, I would guess =
15% tops .. I could be wrong though.

 

Nick

 

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Darren Cullum
Sent: 24 February 2015 12:10
To: 'The Community Media Association Discussion List'
Subject: [cma-l] Question about Classical Music Show

 

We are looking at introducing a Classical Music Show into our programming
output and wondered if there are any pre produced shows available OR if
anyone can recommend a good, knowledge presenter that may wish to add to
their portfolio.

 

Please Note: Tone FM is a 'Not for Profit' Community Radio Station which is
run by volunteers so we may not respond to your email straight away so
please be patient with us. You can help support us by placing a donation
HERE <http://donate.tonefm.co.uk/> 

 

Kind regards.

 

Darren Cullum

Station Manager

 

T:  01823 284045

M: 07970 521201

 

90/91 East Reach, Taunton, TA1 3HF

 

W: www.tonefm.co.uk <http://www.tonefm.co.uk/> 

F: www.facebook.com/tonefm

T: www.twitter.com/tauntonstonefm

 

Tauntons 107.8 Tone FM is on air now in Somerset’s County Town!

 

 

 

 



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