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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Observation on this one chaps.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We have run with Classical Shows in our
early days plus Rock Shows ….. however, we noticed that Rock folk tend to
think in a similar vane to the classical people …. They know what they
like and like what they know, so if your promotions are good you will grab em
(for an hour) then they tootle off back to where they came from. If you don’t
keep pecking away and promoting it, they never come back end result one
man and his Dog. The BIGGER end result is that your bread and butter regulars
also go walkies with them, so you turn more away than you attract. The
dedicated choicew of plenty of Rock Stations and Classic FM, normally does the
trick for these people ….remember, these guys in the main don’t
even Station surf so you do have to right on your game.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>If you guys have managed to get a grant of
£200,000 over 3 years then it doesn’t really matter who listens to you
(if anybody) so you could have a full-day on a Tuesday every Tuesday dedicated
to Morris Dancing music, Pan Pipes and Zulu war chants, however, in the real
World it ain’t like that and we are chasing listeners as well as trying
to tick 15 other boxes and run around like headless chickens. Regardless of the
Utopia and idea of Community Radio it is at the end of the day ‘’’Radio’’’
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The counter argument is that we are to try
and include everyone ………well WE (Canalside) do it by
including Rock / Classical into shows where it doesn’t stand out like a
sore thumb, and drifts past sometimes either unnoticed or as a complimentary
element.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Of course, if you wish to have the show,
by all means do it, it isn’t my call, all I am saying is be careful. My
best advice would be to tell them to tune to Classic FM or run a special at
Bank Holidays and/or Christmas / Easter we have done this before ……
pre-promotion is essential though.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I’d be interested to know which ones
of our gang of Community Stations do have a regular classical show ?? if I
was a betting man, I would guess = 15% tops .. I could be wrong though.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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"Times New Roman"'>
<hr size=2 width="100%" align=center tabindex=-1>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Darren Cullum<br>
<b><span style='font-weight:bold'>Sent:</span></b> 24 February 2015 12:10<br>
<b><span style='font-weight:bold'>To:</span></b> 'The Community Media
Association Discussion List'<br>
<b><span style='font-weight:bold'>Subject:</span></b> [cma-l] Question about
Classical Music Show</span></font><font size=3 face="Times New Roman"><span
lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman"'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>We
are looking at introducing a Classical Music Show into our programming output
and wondered if there are any pre produced shows available OR if anyone can
recommend a good, knowledge presenter that may wish to add to their portfolio.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><font size=3 color=red face=Calibri><span
style='font-size:12.0pt;color:red;font-weight:bold'>Please Note:</span></font></b><font
size=3 color=red><span style='font-size:12.0pt;color:red'> Tone FM is a 'Not
for Profit' Community Radio Station which is run by volunteers so we may not
respond to your email straight away so please be patient with us. You can help
support us by placing a donation <a href="http://donate.tonefm.co.uk/">HERE</a></span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Kind
regards.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Darren
Cullum<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>Station
Manager<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>T:
01823 284045<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>M:
07970 521201<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>90/91
East Reach, <st1:place w:st="on"><st1:City w:st="on">Taunton</st1:City>, <st1:PostalCode
w:st="on">TA1 3HF</st1:PostalCode></st1:place><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>W: <a
href="http://www.tonefm.co.uk/">www.tonefm.co.uk</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>F: <a
href="http://www.facebook.com/tonefm">www.facebook.com/tonefm</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'>T: <a
href="http://www.twitter.com/tauntonstonefm">www.twitter.com/tauntonstonefm</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><i><font size=5 face=Calibri><span style='font-size:20.0pt;
font-weight:bold;font-style:italic'>Tauntons 107.8 Tone FM is on air now in <st1:City
w:st="on"><st1:place w:st="on">Somerset</st1:place></st1:City>’s County
Town!<o:p></o:p></span></font></i></b></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:10.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><i><font size=5 face=Calibri><span style='font-size:20.0pt;
font-weight:bold;font-style:italic'><o:p> </o:p></span></font></i></b></p>
<p class=MsoNormal><b><i><font size=5 face=Calibri><span style='font-size:20.0pt;
font-weight:bold;font-style:italic'><o:p> </o:p></span></font></i></b></p>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
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