[cma-l] Community Radio Spot Rate

[Darren Holmes - Penistone FM]

Alan,

 

A bit of a sweeping generalisation there without understanding the nuances
of the station(s) you have looked at in the 2 minutes you took to come to
that conclusion. I think it is just as important to know your patch and your
“worth” is very much derived from that knowledge and experience. We for
example broadcast to a small rural area, approx. about 22k population, which
is less than 10% of the coverage area of our Local Station and under 2% of
the heritage ILR patch. 

 

The majority of businesses in our area are independently owned, sole trader
or small family businesses not big car dealers or window manufacturers with
marketing teams and big budgets, you have to cut your cloth and price your
worth accordingly. After 6yrs at this, we are still on air, upgrading to new
premises and meeting our key commitments, we know our patch, our worth and
what our advertisers will pay for the coverage and return we can provide,
maybe the stations you have analysed in that two minutes know this as well
and are perhaps not “nuts”.

 

Thanks

Darren

 

Darren Holmes

Programme Director

Penistone FM

@penistonefm  <http://www.penistonefm.co.uk> www.penistonefm.co.uk

 

 

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Alan Coote
Sent: 02 February 2015 14:37
To: cma-l at mailman.commedia.org.uk; cma-l at commedia.org.uk
Subject: [cma-l] Community Radio Spot Rate

 

Can your station survive if you charge 23p per spot?

 

I just had a 2 minute look around the web at community radio rate cards and
found a station (it shall remain nameless) which, even if they sold their
whole inventory 24x7, would make less than £80 per day.

 

The reality is more likely to be £20 per day income at that spot rate.  

 

As far as I can tell the station isn’t funded by a parent organisation, they
don’t run a membership scheme and there’s little off air income either, so
it’s difficult to see how they could manage their running costs.  

 

Personally I think this is nuts and also devalues the medium.  Come on guys

know your worth.  

 

Kind Regards

Alan

 

Alan Coote

Managing Director

5 Digital Limited

 

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