[cma-l] Community Radio Spot Rate

[Associated Broadcast Consultants]

If it were as "much" as £80 a day, even that is double allowance revealed
in the recent DCMS consultation - kind of puts it into perspective.

I wonder if that's more the problem that the commercial stations have - not
the direct competition for advertising cake, but that it might by
association devalue the whole cake?

Glyn

-- 
Glyn Roylance - Principal Consultant
Associated Broadcast Consultants <http://www.a-bc.co.uk/>



On 2 February 2015 at 14:37, Alan Coote <alan.coote at 5digital.co.uk> wrote:

> Can your station survive if you charge 23p per spot?
>
>
>
> I just had a 2 minute look around the web at community radio rate cards
> and found a station (it shall remain nameless) which, even if they sold
> their whole inventory 24x7, would make less than £80 per day.
>
>
>
> The reality is more likely to be £20 per day income at that spot rate.
>
>
>
> As far as I can tell the station isn't funded by a parent organisation,
> they don't run a membership scheme and there's little off air income
> either, so it's difficult to see how they could manage their running costs.
>
>
>
>
> Personally I think this is nuts and also devalues the medium.  Come on
> guys... know your worth.
>
>
>
> Kind Regards
>
> Alan
>
>
>
> Alan Coote
>
> Managing Director
>
> 5 Digital Limited
>
>
>
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-- 
Glyn Roylance - Principal Consultant
Associated Broadcast Consultants <http://www.a-bc.co.uk/>
 <http://www.a-bc.co.uk/index.html>
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