<div dir="ltr">If it were as "much" as £80 a day, even that is double allowance revealed in the recent DCMS consultation - kind of puts it into perspective.<div><br></div><div>I wonder if that's more the problem that the commercial stations have - not the direct competition for advertising cake, but that it might by association devalue the whole cake?</div><div><br></div><div>Glyn</div><div><br></div><div>-- <br><div class="gmail_signature">Glyn Roylance - Principal Consultant<div><a href="http://www.a-bc.co.uk/" target="_blank">Associated Broadcast Consultants</a></div><div><br></div><div><br></div></div></div><div class="gmail_extra"><br><div class="gmail_quote">On 2 February 2015 at 14:37, Alan Coote <span dir="ltr"><<a href="mailto:alan.coote@5digital.co.uk" target="_blank">alan.coote@5digital.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex"><div lang="EN-GB" link="blue" vlink="purple"><div><p class="MsoNormal">Can your station survive if you charge 23p per spot?<u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">I just had a 2 minute look around the web at community radio rate cards and found a station (it shall remain nameless) which, even if they sold their whole inventory 24x7, would make less than £80 per day.<u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">The reality is more likely to be £20 per day income at that spot rate. <u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">As far as I can tell the station isn’t funded by a parent organisation, they don’t run a membership scheme and there’s little off air income either, so it’s difficult to see how they could manage their running costs. <u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal">Personally I think this is nuts and also devalues the medium. Come on guys… know your worth. <u></u><u></u></p><p class="MsoNormal"><u></u> <u></u></p><p class="MsoNormal"><span>Kind Regards<u></u><u></u></span></p><p class="MsoNormal"><span>Alan<u></u><u></u></span></p><p class="MsoNormal"><span><u></u> <u></u></span></p><p class="MsoNormal"><span>Alan Coote<u></u><u></u></span></p><p class="MsoNormal"><span>Managing Director<u></u><u></u></span></p><p class="MsoNormal"><span>5 Digital Limited<u></u><u></u></span></p><p class="MsoNormal"><u></u> <u></u></p></div></div><br>_______________________________________________<br>
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