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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='color:#1F497D'>Alan,<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>A bit of a sweeping generalisation there without understanding the nuances of the station(s) you have looked at in the 2 minutes you took to come to that conclusion. I think it is just as important to know your patch and your “worth” is very much derived from that knowledge and experience. We for example broadcast to a small rural area, approx. about 22k population, which is less than 10% of the coverage area of our Local Station and under 2% of the heritage ILR patch. <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>The majority of businesses in our area are independently owned, sole trader or small family businesses not big car dealers or window manufacturers with marketing teams and big budgets, you have to cut your cloth and price your worth accordingly. After 6yrs at this, we are still on air, upgrading to new premises and meeting our key commitments, we know our patch, our worth and what our advertisers will pay for the coverage and return we can provide, maybe the stations you have analysed in that two minutes know this as well and are perhaps not “nuts”.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><div><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'>Thanks<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'>Darren<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'>Darren Holmes<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'>Programme Director<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'>Penistone FM<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'>@penistonefm <a href="http://www.penistonefm.co.uk"><span style='color:#0563C1'>www.penistonefm.co.uk</span></a><o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D;mso-fareast-language:EN-GB'><o:p> </o:p></span></p></div><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='mso-fareast-language:EN-GB'>From:</span></b><span lang=EN-US style='mso-fareast-language:EN-GB'> cma-l-bounces@mailman.commedia.org.uk [mailto:cma-l-bounces@mailman.commedia.org.uk] <b>On Behalf Of </b>Alan Coote<br><b>Sent:</b> 02 February 2015 14:37<br><b>To:</b> cma-l@mailman.commedia.org.uk; cma-l@commedia.org.uk<br><b>Subject:</b> [cma-l] Community Radio Spot Rate<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Can your station survive if you charge 23p per spot?<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>I just had a 2 minute look around the web at community radio rate cards and found a station (it shall remain nameless) which, even if they sold their whole inventory 24x7, would make less than £80 per day.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The reality is more likely to be £20 per day income at that spot rate. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>As far as I can tell the station isn’t funded by a parent organisation, they don’t run a membership scheme and there’s little off air income either, so it’s difficult to see how they could manage their running costs. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Personally I think this is nuts and also devalues the medium. Come on guys… know your worth. <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='mso-fareast-language:EN-GB'>Kind Regards<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-GB'>Alan<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-GB'><o:p> </o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-GB'>Alan Coote<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-GB'>Managing Director<o:p></o:p></span></p><p class=MsoNormal><span style='mso-fareast-language:EN-GB'>5 Digital Limited<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>