[cma-l] 'Celebrity' Voices in idents/sweepers

[Ian Hickling]

I strongly agree with Pippa.Congratulate your young presenter for showing initiative, but gently point out the legal implications of Copyright.Jessie J and Ed Sheeran rely for their success and commercial viability on their voices which are morally their copyright.
Using them to promote something which they haven't agreed to is deceptive, potentially an insult to the very artists that the presenter clearly admires, and could be deemed unlawful.Would he like it if his voice was used to promote something he'd never heard of and probably didn't agree with - and he got no money for it?In any case - any sensible mature person knows that they aren't genuine endorsements.That kind of usage debases the integrity of your station.Incidentally - we've all heard those warnings "....this call may be recorded for security or training purposes....".I ask "Are you recording this conversation - because if you are my voice is my copyright and I require a copy of your recording."
That makes 'em think!
-----------------------------------------------

> From: pippa at curlyradio.com
> To: cma-l at mailman.commedia.org.uk
> Date: Fri, 5 Dec 2014 13:58:10 +0000
> Subject: Re: [cma-l] 'Celebrity' Voiceovers in idents/sweepers
> 
> Hi all,
> 
> I would avoid using them too - community radio isn't about celebrities 
> (unless they are working with a local charity).  I've found I have to keep 
> an eye on presenters who get their own imaging made because often it doesn't 
> fit with the feel of the station.  I reserve the right to take the jingles 
> off!
> 
> Best wishes
> Pippa
> 
> Programme Director, Wycombe Community Radio CIC
> @wycombesound
> 07973 710963
> 
> 
> -----Original Message----- 
> From: Terry Lee
> Sent: Friday, December 05, 2014 12:30 PM
> To: cma-l at mailman.commedia.org.uk
> Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers
> 
> Hello all,
> 
> A query - it would be interesting to hear your thoughts on this.
> 
> One of my young presenters has come in with personalised idents that
> feature the voices of famous musicians. He paid for these online somewhere
> (not sure how much he paid). For example, the voices say things like: ³Hi
> - this is Jessie J² ³Whats up this is Ed Sheeran² etc before another
> (non-famous) voice over idents the presenter and station.
> 
> Generally speaking I¹m not keen on station imaging happening without me
> knowing anything about it, but my main query was on the ethics of using
> celebrity voices in such idents for the station. Jessie J, Ed Sheeran etc
> have probably never heard of us - let alone endorsed us as a radio
> station. We do play their music though (so its not like these idents are
> completely misleading).
> 
> Would you play such an ident on your stations?
> 
> Cheers,
> 
> Terry Lee
> 
> Radio LaB Coordinator
> University of Bedfordshire
> terry.lee at beds.ac.uk
> 
> 
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