[cma-l] 'Celebrity' Voiceovers in idents/sweepers

[Pippa at Curly Radio]

Hi all,

I would avoid using them too - community radio isn't about celebrities 
(unless they are working with a local charity).  I've found I have to keep 
an eye on presenters who get their own imaging made because often it doesn't 
fit with the feel of the station.  I reserve the right to take the jingles 
off!

Best wishes
Pippa

Programme Director, Wycombe Community Radio CIC
@wycombesound
07973 710963


-----Original Message----- 
From: Terry Lee
Sent: Friday, December 05, 2014 12:30 PM
To: cma-l at mailman.commedia.org.uk
Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers

Hello all,

A query - it would be interesting to hear your thoughts on this.

One of my young presenters has come in with personalised idents that
feature the voices of famous musicians. He paid for these online somewhere
(not sure how much he paid). For example, the voices say things like: ³Hi
- this is Jessie J² ³Whats up this is Ed Sheeran² etc before another
(non-famous) voice over idents the presenter and station.

Generally speaking I¹m not keen on station imaging happening without me
knowing anything about it, but my main query was on the ethics of using
celebrity voices in such idents for the station. Jessie J, Ed Sheeran etc
have probably never heard of us - let alone endorsed us as a radio
station. We do play their music though (so its not like these idents are
completely misleading).

Would you play such an ident on your stations?

Cheers,

Terry Lee

Radio LaB Coordinator
University of Bedfordshire
terry.lee at beds.ac.uk


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