[cma-l] 'Celebrity' Voiceovers in idents/sweepers

[Richard Berry]

Hi Terry,
This is fairly common, and there are several services such as Production Vault where these things are freely available for you to use. As long as he's cleared the rights (ie paid the fee) then there shouldn't be nay ethics in using them in sweepers etc. Of course, you need to consider whether they fit the sound of your station!

Regards
Richard


Richard Berry
Senior Lecturer in Radio / Spark FM Station Manager
Room 101B, David Puttnam Media Centre,
University of Sunderland, SR6 0DD
(+44) 0191 515 2239

                


-----Original Message-----
From: Terry Lee [mailto:Terry.Lee at beds.ac.uk] 
Sent: 05 December 2014 12:30
To: cma-l at mailman.commedia.org.uk
Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers

Hello all, 

A query - it would be interesting to hear your thoughts on this.

One of my young presenters has come in with personalised idents that feature the voices of famous musicians. He paid for these online somewhere (not sure how much he paid). For example, the voices say things like: ³Hi
- this is Jessie J² ³Whats up this is Ed Sheeran² etc before another
(non-famous) voice over idents the presenter and station.

Generally speaking I¹m not keen on station imaging happening without me knowing anything about it, but my main query was on the ethics of using celebrity voices in such idents for the station. Jessie J, Ed Sheeran etc have probably never heard of us - let alone endorsed us as a radio station. We do play their music though (so its not like these idents are completely misleading).

Would you play such an ident on your stations?

Cheers,

Terry Lee

Radio LaB Coordinator
University of Bedfordshire
terry.lee at beds.ac.uk


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