[cma-l] 'Celebrity' Voiceovers in idents/sweepers

[CMA Forum]

Hi, 

I wouldn’t use them. If you were asked to provide proof of payment and
entitlement to use can you produce it. Paid for 'online somewhere' is not
enough. Besides why would you need extra endorsement... you already play
their music... ?

Terry D

-----Original Message-----
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Terry Lee
Sent: 05 December 2014 12:30
To: cma-l at mailman.commedia.org.uk
Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers

Hello all, 

A query - it would be interesting to hear your thoughts on this.

One of my young presenters has come in with personalised idents that feature
the voices of famous musicians. He paid for these online somewhere (not sure
how much he paid). For example, the voices say things like: ³Hi
- this is Jessie J² ³Whats up this is Ed Sheeran² etc before another
(non-famous) voice over idents the presenter and station.

Generally speaking I¹m not keen on station imaging happening without me
knowing anything about it, but my main query was on the ethics of using
celebrity voices in such idents for the station. Jessie J, Ed Sheeran etc
have probably never heard of us - let alone endorsed us as a radio station.
We do play their music though (so its not like these idents are completely
misleading).

Would you play such an ident on your stations?

Cheers,

Terry Lee

Radio LaB Coordinator
University of Bedfordshire
terry.lee at beds.ac.uk


_______________________________________________

Reply - cma-l at commedia.org.uk

The cma-l mailing list is a members' service provided by the Community Media
Association - http://www.commedia.org.uk
Twitter: http://twitter.com/community_media
http://www.facebook.com/CommunityMediaAssociation
Canstream Internet Radio & Video: http://www.canstream.co.uk/
_______________________________________________

Mailing list guidelines:
http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
_______________________________________________

To unsubscribe or manage your CMA-L mailing list subscription please visit:
http://mailman.commedia.org.uk/mailman/listinfo/cma-l