[cma-l] 'Celebrity' Voiceovers in idents/sweepers

[Canalside's The Thread]

Pippa et al

I absolutely agree (even though I do allow a bit of lee-way)    the danger
in our business is when you have folk who '''go-off-on-one''' knowing where
to stop becomes a problem.

We've seen it before ... schedules/playlists/protocol/systems/simple rules
and regulations can very easily go off-piste.

I always put it this way .... if things are running how they should be, I
say to our Presenters that what I am interested in is what they are doing
in-between the songs (let the system pick the playlist)   I'm interested in
Localness / Community / Information / Thought provoking entertainment /
knowledge / tell me something / enlighten me   etc etc    all basic stuff
....  I am NOT interested in what jingles you are playing and whether it is
a multi million dollar choice as to whether you play Bruno Marrs or Robbie
Williams.

Here's where the big danger lights flash on Community Radio as the Programme
Controller can quickly become the Programme Not in Controller ... if that
happens in Community Radio, prepare for a rather large car crash, or is that
motorway pile up !?

Regards

Nick

-----Original Message-----
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Pippa at Curly
Radio
Sent: 05 December 2014 13:58
To: cma-l at mailman.commedia.org.uk
Subject: Re: [cma-l] 'Celebrity' Voiceovers in idents/sweepers

Hi all,

I would avoid using them too - community radio isn't about celebrities 
(unless they are working with a local charity).  I've found I have to keep 
an eye on presenters who get their own imaging made because often it doesn't

fit with the feel of the station.  I reserve the right to take the jingles 
off!

Best wishes
Pippa

Programme Director, Wycombe Community Radio CIC
@wycombesound
07973 710963


-----Original Message----- 
From: Terry Lee
Sent: Friday, December 05, 2014 12:30 PM
To: cma-l at mailman.commedia.org.uk
Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers

Hello all,

A query - it would be interesting to hear your thoughts on this.

One of my young presenters has come in with personalised idents that
feature the voices of famous musicians. He paid for these online somewhere
(not sure how much he paid). For example, the voices say things like: ³Hi
- this is Jessie J² ³Whats up this is Ed Sheeran² etc before another
(non-famous) voice over idents the presenter and station.

Generally speaking I¹m not keen on station imaging happening without me
knowing anything about it, but my main query was on the ethics of using
celebrity voices in such idents for the station. Jessie J, Ed Sheeran etc
have probably never heard of us - let alone endorsed us as a radio
station. We do play their music though (so its not like these idents are
completely misleading).

Would you play such an ident on your stations?

Cheers,

Terry Lee

Radio LaB Coordinator
University of Bedfordshire
terry.lee at beds.ac.uk


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