[cma-l] 'Celebrity' Voiceovers in idents/sweepers

[javed at awazfm.co.uk]

Hi All,

two things really...
1. If an artist is only saying Hi this is xyz .... another voice is used 
for the station ident... id worry paying for this. Whats to say the 
station itself cant get the so called bank of Hi this is xyz... etc and 
then just add the last part from the voices from the station itself. 
saves money.
2. That you actually have artists visit the station or that your 
presenters were able to get press passes to events, where they were able 
to interview and at the same time record the station jingle idents for 
show etc.

in our case... option 2 is what has served us well over the years...
its not the be all end all having jingles and idents but they do fit 
certain shows... and there isnt any harm. although we are selective the 
idents we usually record form an artist/actor.actress etc.

eg:
Station Ident
breakfast and drivetime idents
chart show
and some specialized shows...
including .. Xmas/New year, Eid, Diwal, Holi etc

This summer we actually updated our main idents which had served us over 
the last 8 years recorded by our volunteer/presenters for professional 
voiceovers. Alongwith a coat of paint ... i guess its call evolution.

Javed




On 2014-12-05 13:58, Pippa at Curly Radio wrote:
> Hi all,
> 
> I would avoid using them too - community radio isn't about celebrities
> (unless they are working with a local charity).  I've found I have to
> keep an eye on presenters who get their own imaging made because often
> it doesn't fit with the feel of the station.  I reserve the right to
> take the jingles off!
> 
> Best wishes
> Pippa
> 
> Programme Director, Wycombe Community Radio CIC
> @wycombesound
> 07973 710963
> 
> 
> -----Original Message----- From: Terry Lee
> Sent: Friday, December 05, 2014 12:30 PM
> To: cma-l at mailman.commedia.org.uk
> Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers
> 
> Hello all,
> 
> A query - it would be interesting to hear your thoughts on this.
> 
> One of my young presenters has come in with personalised idents that
> feature the voices of famous musicians. He paid for these online 
> somewhere
> (not sure how much he paid). For example, the voices say things like: 
> ³Hi
> - this is Jessie J² ³Whats up this is Ed Sheeran² etc before another
> (non-famous) voice over idents the presenter and station.
> 
> Generally speaking I¹m not keen on station imaging happening without me
> knowing anything about it, but my main query was on the ethics of using
> celebrity voices in such idents for the station. Jessie J, Ed Sheeran 
> etc
> have probably never heard of us - let alone endorsed us as a radio
> station. We do play their music though (so its not like these idents 
> are
> completely misleading).
> 
> Would you play such an ident on your stations?
> 
> Cheers,
> 
> Terry Lee
> 
> Radio LaB Coordinator
> University of Bedfordshire
> terry.lee at beds.ac.uk
> 
> 
> _______________________________________________
> 
> Reply - cma-l at commedia.org.uk
> 
> The cma-l mailing list is a members' service provided by the Community
> Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/
> _______________________________________________
> 
> Mailing list guidelines:
> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
> _______________________________________________
> 
> To unsubscribe or manage your CMA-L mailing list subscription please 
> visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
> 
> _______________________________________________
> 
> Reply - cma-l at commedia.org.uk
> 
> The cma-l mailing list is a members' service provided by the Community
> Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/
> _______________________________________________
> 
> Mailing list guidelines:
> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
> _______________________________________________
> 
> To unsubscribe or manage your CMA-L mailing list subscription please 
> visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cma-l