[cma-l] 'Celebrity' Voiceovers in idents/sweepers

Alan Coote alan.coote at 5digital.co.uk
Sun Dec 7 18:04:28 GMT 2014 

Although a dusting or stardust never hurts, how about sending each of your new volunteers out with a digital recorder to get a Voxpop?

Q1: What radio station do you listen to most?
Q1: What's the best thing about it?  

Stick the best bits together and voila! local voices talking about your station and what they enjoy about it.

Here 5 tips I learnt; 
1) Always asked both questions regardless of the which station they listen to. 
2) Make sure management and presenters know how many people mention your station out of the total and what they said?
3) Use the quotes in your off air marketing and promotion.
4) Take some happy snaps on your mobile of the people who said they listened. 
5) Keep the voice recorder running so you record that they are ok with you using their voice and picture. I always do this afterward never before.       

Hope that helps. 
Alan

Let’s Talk Business
Twitter - @LTBShow
Web - http://www.LetsTalkBusinessOnline.com


The Media Production, Broadcasting and Training Company

-----Original Message-----
From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of javed at awazfm.co.uk
Sent: 07 December 2014 11:01
To: The Community Media Association Discussion List
Subject: Re: [cma-l] 'Celebrity' Voiceovers in idents/sweepers

Hi All,

two things really...
1. If an artist is only saying Hi this is xyz .... another voice is used for the station ident... id worry paying for this. Whats to say the station itself cant get the so called bank of Hi this is xyz... etc and then just add the last part from the voices from the station itself. 
saves money.
2. That you actually have artists visit the station or that your presenters were able to get press passes to events, where they were able to interview and at the same time record the station jingle idents for show etc.

in our case... option 2 is what has served us well over the years...
its not the be all end all having jingles and idents but they do fit certain shows... and there isnt any harm. although we are selective the idents we usually record form an artist/actor.actress etc.

eg:
Station Ident
breakfast and drivetime idents
chart show
and some specialized shows...
including .. Xmas/New year, Eid, Diwal, Holi etc

This summer we actually updated our main idents which had served us over the last 8 years recorded by our volunteer/presenters for professional voiceovers. Alongwith a coat of paint ... i guess its call evolution.

Javed




On 2014-12-05 13:58, Pippa at Curly Radio wrote:
> Hi all,
> 
> I would avoid using them too - community radio isn't about celebrities 
> (unless they are working with a local charity).  I've found I have to 
> keep an eye on presenters who get their own imaging made because often 
> it doesn't fit with the feel of the station.  I reserve the right to 
> take the jingles off!
> 
> Best wishes
> Pippa
> 
> Programme Director, Wycombe Community Radio CIC @wycombesound
> 07973 710963
> 
> 
> -----Original Message----- From: Terry Lee
> Sent: Friday, December 05, 2014 12:30 PM
> To: cma-l at mailman.commedia.org.uk
> Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers
> 
> Hello all,
> 
> A query - it would be interesting to hear your thoughts on this.
> 
> One of my young presenters has come in with personalised idents that 
> feature the voices of famous musicians. He paid for these online 
> somewhere (not sure how much he paid). For example, the voices say 
> things like:
> ³Hi
> - this is Jessie J² ³Whats up this is Ed Sheeran² etc before another
> (non-famous) voice over idents the presenter and station.
> 
> Generally speaking I¹m not keen on station imaging happening without 
> me knowing anything about it, but my main query was on the ethics of 
> using celebrity voices in such idents for the station. Jessie J, Ed 
> Sheeran etc have probably never heard of us - let alone endorsed us as 
> a radio station. We do play their music though (so its not like these 
> idents are completely misleading).
> 
> Would you play such an ident on your stations?
> 
> Cheers,
> 
> Terry Lee
> 
> Radio LaB Coordinator
> University of Bedfordshire
> terry.lee at beds.ac.uk
> 
> 
> _______________________________________________
> 
> Reply - cma-l at commedia.org.uk
> 
> The cma-l mailing list is a members' service provided by the Community 
> Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/ 
> _______________________________________________
> 
> Mailing list guidelines:
> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines
> / _______________________________________________
> 
> To unsubscribe or manage your CMA-L mailing list subscription please
> visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
> 
> _______________________________________________
> 
> Reply - cma-l at commedia.org.uk
> 
> The cma-l mailing list is a members' service provided by the Community 
> Media Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/ 
> _______________________________________________
> 
> Mailing list guidelines:
> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines
> / _______________________________________________
> 
> To unsubscribe or manage your CMA-L mailing list subscription please
> visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cma-l
_______________________________________________

Reply - cma-l at commedia.org.uk

The cma-l mailing list is a members' service provided by the Community Media Association - http://www.commedia.org.uk
Twitter: http://twitter.com/community_media
http://www.facebook.com/CommunityMediaAssociation
Canstream Internet Radio & Video: http://www.canstream.co.uk/
_______________________________________________

Mailing list guidelines: http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/
_______________________________________________

To unsubscribe or manage your CMA-L mailing list subscription please visit:
http://mailman.commedia.org.uk/mailman/listinfo/cma-l

-----
No virus found in this message.
Checked by AVG - www.avg.com
Version: 2015.0.5577 / Virus Database: 4235/8695 - Release Date: 12/07/14

More information about the cma-l mailing list