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<body class='hmmessage'><div dir='ltr'>I strongly agree with Pippa.<div>Congratulate your young presenter for showing initiative, but gently point out the legal implications of Copyright.</div><div>Jessie J and Ed Sheeran rely for their success and commercial viability on their voices which are morally their copyright.<br>Using them to promote something which they haven't agreed to is deceptive, potentially an insult to the very artists that the presenter clearly admires, and could be deemed unlawful.</div><div>Would he like it if his voice was used to promote something he'd never heard of and probably didn't agree with - and he got no money for it?</div><div>In any case - any sensible mature person knows that they aren't genuine endorsements.</div><div>That kind of usage debases the integrity of your station.</div><div>Incidentally - we've all heard those warnings "....this call may be recorded for security or training purposes....".</div><div>I ask "Are you recording this conversation - because if you are my voice is my copyright and I require a copy of your recording."<br>That makes 'em think!</div><div><br></div><div>-----------------------------------------------</div><div><br><br><div>> From: pippa@curlyradio.com<br>> To: cma-l@mailman.commedia.org.uk<br>> Date: Fri, 5 Dec 2014 13:58:10 +0000<br>> Subject: Re: [cma-l] 'Celebrity' Voiceovers in idents/sweepers<br>> <br>> Hi all,<br>> <br>> I would avoid using them too - community radio isn't about celebrities <br>> (unless they are working with a local charity). I've found I have to keep <br>> an eye on presenters who get their own imaging made because often it doesn't <br>> fit with the feel of the station. I reserve the right to take the jingles <br>> off!<br>> <br>> Best wishes<br>> Pippa<br>> <br>> Programme Director, Wycombe Community Radio CIC<br>> @wycombesound<br>> 07973 710963<br>> <br>> <br>> -----Original Message----- <br>> From: Terry Lee<br>> Sent: Friday, December 05, 2014 12:30 PM<br>> To: cma-l@mailman.commedia.org.uk<br>> Subject: [cma-l] 'Celebrity' Voiceovers in idents/sweepers<br>> <br>> Hello all,<br>> <br>> A query - it would be interesting to hear your thoughts on this.<br>> <br>> One of my young presenters has come in with personalised idents that<br>> feature the voices of famous musicians. He paid for these online somewhere<br>> (not sure how much he paid). For example, the voices say things like: ³Hi<br>> - this is Jessie J² ³Whats up this is Ed Sheeran² etc before another<br>> (non-famous) voice over idents the presenter and station.<br>> <br>> Generally speaking I¹m not keen on station imaging happening without me<br>> knowing anything about it, but my main query was on the ethics of using<br>> celebrity voices in such idents for the station. Jessie J, Ed Sheeran etc<br>> have probably never heard of us - let alone endorsed us as a radio<br>> station. We do play their music though (so its not like these idents are<br>> completely misleading).<br>> <br>> Would you play such an ident on your stations?<br>> <br>> Cheers,<br>> <br>> Terry Lee<br>> <br>> Radio LaB Coordinator<br>> University of Bedfordshire<br>> terry.lee@beds.ac.uk<br>> <br>> <br>> _______________________________________________<br>> <br>> Reply - cma-l@commedia.org.uk<br>> <br>> The cma-l mailing list is a members' service provided by the Community Media <br>> Association - http://www.commedia.org.uk<br>> Twitter: http://twitter.com/community_media<br>> http://www.facebook.com/CommunityMediaAssociation<br>> Canstream Internet Radio & Video: http://www.canstream.co.uk/<br>> _______________________________________________<br>> <br>> Mailing list guidelines: <br>> http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/<br>> _______________________________________________<br>> <br>> To unsubscribe or manage your CMA-L mailing list subscription please visit:<br>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l <br>> <br>> _______________________________________________<br>> <br>> Reply - cma-l@commedia.org.uk<br>> <br>> The cma-l mailing list is a members' service provided by the Community Media Association - http://www.commedia.org.uk<br>> Twitter: http://twitter.com/community_media<br>> http://www.facebook.com/CommunityMediaAssociation<br>> Canstream Internet Radio & Video: http://www.canstream.co.uk/<br>> _______________________________________________<br>> <br>> Mailing list guidelines: http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/<br>> _______________________________________________<br>> <br>> To unsubscribe or manage your CMA-L mailing list subscription please visit:<br>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l<br></div></div> </div></body>
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