[cma-l] [CMA members] ONE PER CENT

Fri Apr 23 14:38:23 BST 2010

---------- Forwarded message ----------
From: Chinese Radio London Huayu <londonhuayu at gmail.com>
Date: Fri, Apr 23, 2010 at 2:37 PM
Subject: Re: [CMA members] ONE PER CENT
To: Michael Fryer <michael_fryer at hotmail.com>

I'm translating it into Chinese now....

Peter
London Chinese Radio

On Fri, Apr 23, 2010 at 2:02 PM, Michael Fryer <michael_fryer at hotmail.com>wrote:

>  Dear All,
>
>
>
> *A LOST OPPORTUNITY*
>
>
>
> At a time when lots of groups in the country are trying to get a message to
> all candidates in the election, using ’*ONE PER CENT OF THE LICENCE FEE’*as a banner was a simple way to grab headlines and raise the profile of
> community media across the UK. The news media appreciate tags to hang
> stories on.  Without a tag we are just one of many groups asking for more
> money.
>
>
>
> This would be the first move in the negotiation for an increase in funding.
> If you put ’*ONE PER CENT OF THE LICENCE FEE’ or an equivalent amount,* it
> attracts headlines and marks the high-profile starting point for
> negotiations.
>
>
>
> *The run up to an election is a spotlight and it’s time that community
> media stood in the spotlight. *
>
> * *
>
> The growing community media sector contributes at least one per cent to the
> broadcast media sector in the UK, so
>
> *ONE PER CENT FOR ONE PER CENT!*
>
> It makes sense to use this ‘once in a few years’ opportunity.
>
>
>
> We have less than two weeks to use this opening – we shouldn’t miss it!
>
>
>
> Regards,
>
> Michael Fryer
>
> 07917 694 588
>
>
>
>
>
>
>
>
> ----- Original Message -----
> *From:* Michael Fryer <michael_fryer at hotmail.com>
> *To:* cmamembers-l at mailman.commedia.org.uk
> *Sent:* Monday, April 12, 2010 6:01 PM
> *Subject:* [CMA members] ONE PER CENT
>
> *COPY OF EMAIL SENT TO LIST LAST FRIDAY*
>
>
>
> Hi all,
>
>
>
> A sensible idea, Steve, *1%* equals approx *£35 million*.  This amount for
> community media would help take the sector forward.  This *1% of the
> licence fee for community media* (*or an equivalent amount*) is the
> message that I have been trying to get across at the last few CMA Annual
> General Meetings and elsewhere for the last five years.
>
>  *The most important thing is that ONE PER CENT does not sound much!*
>
>
>
> *NOW IS THE TIME FOR ACTION*
>
> To have any chance of success community broadcasters must all pull together
> to get the message across.
>
> David Cameron is making the point that a *1%* saving is possible in
> economic terms for the country, so why not a *1%* “shaving” at the BBC to
> fund community media?  If this came to pass then the BBC could take credit
> for helping to establish Community Media.  I’m sure no one would mind the
> BBC taking credit, so long as we got the money!
>
> Members must have an agenda for using the money.  It cannot be just for
> expenses for established stations, although some form of annual grant would
> need to be worked out.  Money for established radio stations would have to
> have some form of match funding, whether it be advertising, grants or
> whatever.
>
> Possibilities –
>
> Regional training programmes for things such as technical, documentary
> making, programming, presenting etc.
>
> Involvement in radio and television for the underprivileged and disengaged
> members of the community.
>
> Assistance for establishing community television.
>
>
>
>
>
> *ACTION*
>
> Stations should invite all prospective candidates into their studios and
> explain the desperate need for funding, and how *1%* could make all the
> difference.
>
> It should be possible to have a brief hand-out, outlining the basics
> details of our *1%* requirement for community media, to give to every
> prospective candidate in the election.
>
> Try and arrange on-air discussions for candidates to let them see the value
> of community radio.  Take care to be within electoral law.
>
> Be present at the count as the radio station representing the local
> community.
>
> Plus any other action that gets the message to the people who can make the
> decision.
>
>
>
> *21 DAYS TO SHOUT OUT LOUD FOR COMMUNITY MEDIA*
>
> *– IT’S WELL WORTH THE EFFORT*
>
> **
>
> Regards,
>
> Michael Fryer
>
> 07917 694 588
>
>
>
> PS. If we only got half of one per cent it would be £17,500,000!!!
>
> ------------------------------
> Get a new e-mail account with Hotmail – Free. Sign-up now.<http://clk.atdmt.com/UKM/go/197222280/direct/01/>
>
> _______________________________________________
>
> cmamembers-l mailing list - cmamembers-l at commedia.org.uk
>
> Community Media Association - www.commedia.org.uk
> _______________________________________________
>
> To manage your mailing list subscription please visit:
> http://mailman.commedia.org.uk/mailman/listinfo/cmamembers-l
>

-- 
I raise money for London Huayu (Charity Number 1117147) just by using
www.everyclick.com instead of Google.
www.everyclick.com is an internet search engine with a big difference - it
donates half its revenues to charity, please support them too!

-- 
I raise money for London Huayu (Charity Number 1117147) just by using
www.everyclick.com instead of Google.
www.everyclick.com is an internet search engine with a big difference - it
donates half its revenues to charity, please support them too!
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20100423/b7da60ca/attachment.html>