[cma-l] advertising rates reference

Sat Aug 8 13:51:51 BST 2009

The idea of the CMA pushing our cause has come up before and the response was work load, where will the resources come from to push this?  

> Date: Fri, 7 Aug 2009 15:56:37 +0100
> From: chrissymoog at higherrhythm.co.uk
> To: cma-l at mailman.commedia.org.uk
> Subject: Re: [cma-l] advertising rates reference
> 
> That's a good suggestion Jaqui! CMA is actually in the right position to
> be doing that as they represent Community Media in the country (and they
> can cover more than the community radio side of things), plus it will
> bring financial benefit both to CMA and community radio stations
> involved, and therefore a win-win situation. 
> 
> -----Original Message-----
> From: Jaqui Devereux [mailto:jaqui.devereux at commedia.org.uk] 
> Sent: 07 August 2009 15:46
> To: chrissymoog
> Subject: Re: [cma-l] advertising rates reference
> 
> What about the CMA as the agency???
> 
> 
> chrissymoog wrote:
> > Thanks for all who responded. I totally agree with Nick's point of
> view. 
> > I also endorse Glyn's idea of having an agency which could represent
> all 
> > community stations and block-sell advertising to the big 
> > agencies...Considering the amount of money big companies and
> organisations 
> > spend on their marketing, and not all community radios are able to tap
> 
> > into that - it will definitely take some pressure out of community
> radio 
> > stations. Thanks again for all the input! 
> > 
> > 
> > 
> > Julie, I'm definitely up for doing a get together, and comparing notes
> 
> > at some point.
> > 
> > 
> > 
> > 
> > 
> > *From:* glyn.m.roylance at googlemail.com 
> > [mailto:glyn.m.roylance at googlemail.com] *On Behalf Of *Glyn Roylance
> > *Sent:* 07 August 2009 13:01
> > *To:* chrissymoog
> > *Subject:* Re: [cma-l] advertising rates reference
> > 
> > 
> > 
> > Hi,
> > 
> > 
> > 
> > I'd advise to approach some of the advertising agencies rather than 
> > individual stations. Typically they would price by head of official 
> > audience reach. However they typically run big regional or national 
> > campaigns so "can't be bothered" with small-fry community stations,
> even 
> > if they do get a lot of listeners when added together, due to 
> > coordination work required to negotiate withe ach station.
> > 
> > 
> > 
> > I reckon there is scope for some enterprising person to set-up an
> agency 
> > which could represent all community stations, and block-sell
> advertising 
> > to the big agencies - taking a cut for themselves.
> > 
> > 
> > 
> > My brother works at South East radio in Wexford Ireland - I could see
> if 
> > I can get hold of their rate card. It may not be immediately 
> > transferrable, they are a big regional station, but due to low 
> > population density of Ireland, probably only cover total population of
> 
> > 200k or so. It may give one indication.
> > 
> > 
> > 
> > Glyn
> > 
> > Thornbury FM
> > 
> > 
> > 
> > On 8/7/09, *chrissymoog* <chrissymoog at higherrhythm.co.uk 
> > <mailto:chrissymoog at higherrhythm.co.uk>> wrote:
> > 
> > Hello to everyone...
> > 
> > 
> > 
> > I just need a bit of guidance with advertising rates. I have been
> trying 
> > to research the rate cards of commercial radio stations for reference 
> > but not having any luck. Would anyone have an idea of how much most 
> > commercial radio stations charge for ad slots? How do they differ with
> 
> > the rates that community radio stations charge?
> > 
> > 
> > 
> > Advertising is still one of the main problems in our sector, people do
> 
> > not realize the community radio stations actually cover "majority" of 
> > the listeners because of the diverse programming we offer compared to
> a 
> > very narrow target of most commercial radio stations, i.e. 16-24,
> etc. 
> > Has there been a study on how effective advertising in community radio
> 
> > stations are? I know that there are some research done by OFCOM and
> RAB 
> > about the effectiveness of advertising in radio, but it only involved 
> > Commercial Radio stations.
> > 
> > 
> > 
> > Thanks in advance!
> > 
> > 
> > 
> > Chrissy
> > 
> > Chrissy Moog
> > 
> > Station Manager - Sine FM
> > 
> > www.sinefm.com <http://www.sinefm.com/>
> > 
> > 
> > 
> > 
> > 
> > 
> > _______________________________________________
> > 
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> > 
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> > 
> > 
> > 
> > -- 
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> > 
> >
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> 
> -- 
> Jaqui Devereux
> 
> Director
> Community Media Association
> 
> 15 Paternoster Row
> Sheffield
> S1 2BX
> 
>                +4...       
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