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The idea of the CMA pushing our cause has come up before and the response was work load, where will the resources come from to push this? <BR> <BR>> Date: Fri, 7 Aug 2009 15:56:37 +0100<BR>> From: chrissymoog@higherrhythm.co.uk<BR>> To: cma-l@mailman.commedia.org.uk<BR>> Subject: Re: [cma-l] advertising rates reference<BR>> <BR>> That's a good suggestion Jaqui! CMA is actually in the right position to<BR>> be doing that as they represent Community Media in the country (and they<BR>> can cover more than the community radio side of things), plus it will<BR>> bring financial benefit both to CMA and community radio stations<BR>> involved, and therefore a win-win situation. <BR>> <BR>> -----Original Message-----<BR>> From: Jaqui Devereux [mailto:jaqui.devereux@commedia.org.uk] <BR>> Sent: 07 August 2009 15:46<BR>> To: chrissymoog<BR>> Subject: Re: [cma-l] advertising rates reference<BR>> <BR>> What about the CMA as the agency???<BR>> <BR>> <BR>> chrissymoog wrote:<BR>> > Thanks for all who responded. I totally agree with Nick's point of<BR>> view. <BR>> > I also endorse Glyn's idea of having an agency which could represent<BR>> all <BR>> > community stations and block-sell advertising to the big <BR>> > agencies...Considering the amount of money big companies and<BR>> organisations <BR>> > spend on their marketing, and not all community radios are able to tap<BR>> <BR>> > into that - it will definitely take some pressure out of community<BR>> radio <BR>> > stations. Thanks again for all the input! <BR>> > <BR>> > <BR>> > <BR>> > Julie, I'm definitely up for doing a get together, and comparing notes<BR>> <BR>> > at some point.<BR>> > <BR>> > <BR>> > <BR>> > <BR>> > <BR>> > *From:* glyn.m.roylance@googlemail.com <BR>> > [mailto:glyn.m.roylance@googlemail.com] *On Behalf Of *Glyn Roylance<BR>> > *Sent:* 07 August 2009 13:01<BR>> > *To:* chrissymoog<BR>> > *Subject:* Re: [cma-l] advertising rates reference<BR>> > <BR>> > <BR>> > <BR>> > Hi,<BR>> > <BR>> > <BR>> > <BR>> > I'd advise to approach some of the advertising agencies rather than <BR>> > individual stations. Typically they would price by head of official <BR>> > audience reach. However they typically run big regional or national <BR>> > campaigns so "can't be bothered" with small-fry community stations,<BR>> even <BR>> > if they do get a lot of listeners when added together, due to <BR>> > coordination work required to negotiate withe ach station.<BR>> > <BR>> > <BR>> > <BR>> > I reckon there is scope for some enterprising person to set-up an<BR>> agency <BR>> > which could represent all community stations, and block-sell<BR>> advertising <BR>> > to the big agencies - taking a cut for themselves.<BR>> > <BR>> > <BR>> > <BR>> > My brother works at South East radio in Wexford Ireland - I could see<BR>> if <BR>> > I can get hold of their rate card. It may not be immediately <BR>> > transferrable, they are a big regional station, but due to low <BR>> > population density of Ireland, probably only cover total population of<BR>> <BR>> > 200k or so. It may give one indication.<BR>> > <BR>> > <BR>> > <BR>> > Glyn<BR>> > <BR>> > Thornbury FM<BR>> > <BR>> > <BR>> > <BR>> > On 8/7/09, *chrissymoog* <chrissymoog@higherrhythm.co.uk <BR>> > <mailto:chrissymoog@higherrhythm.co.uk>> wrote:<BR>> > <BR>> > Hello to everyone...<BR>> > <BR>> > <BR>> > <BR>> > I just need a bit of guidance with advertising rates. I have been<BR>> trying <BR>> > to research the rate cards of commercial radio stations for reference <BR>> > but not having any luck. Would anyone have an idea of how much most <BR>> > commercial radio stations charge for ad slots? How do they differ with<BR>> <BR>> > the rates that community radio stations charge?<BR>> > <BR>> > <BR>> > <BR>> > Advertising is still one of the main problems in our sector, people do<BR>> <BR>> > not realize the community radio stations actually cover "majority" of <BR>> > the listeners because of the diverse programming we offer compared to<BR>> a <BR>> > very narrow target of most commercial radio stations, i.e. 16-24,<BR>> etc. <BR>> > Has there been a study on how effective advertising in community radio<BR>> <BR>> > stations are? I know that there are some research done by OFCOM and<BR>> RAB <BR>> > about the effectiveness of advertising in radio, but it only involved <BR>> > Commercial Radio stations.<BR>> > <BR>> > <BR>> > <BR>> > Thanks in advance!<BR>> > <BR>> > <BR>> > <BR>> > Chrissy<BR>> > <BR>> > Chrissy Moog<BR>> > <BR>> > Station Manager - Sine FM<BR>> > <BR>> > www.sinefm.com <http://www.sinefm.com/><BR>> > <BR>> > <BR>> > <BR>> > <BR>> > <BR>> > <BR>> > _______________________________________________<BR>> > <BR>> > cma-l mailing list - cma-l@commedia.org.uk<BR>> <mailto:cma-l@commedia.org.uk><BR>> > <BR>> > Community Media Association - www.commedia.org.uk <BR>> > <http://www.commedia.org.uk/><BR>> > _______________________________________________<BR>> > <BR>> > To manage your mailing list subscription please visit:<BR>> > http://mailman.commedia.org.uk/mailman/listinfo/cma-l<BR>> > <BR>> > <BR>> > <BR>> > <BR>> > -- <BR>> > <BR>> > <BR>> > Fancy earning free money when you make internet purchases? It costs<BR>> you <BR>> > nothing and you don't get spammed. I use this along with a cashback <BR>> > credit card - better than a poke in the eye with a blunt stick! If<BR>> you <BR>> > sign-up using this link I get a commission <BR>> > too! http://www.TopCashBack.co.uk/ref/Radiohead<BR>> > <BR>> > <BR>> ><BR>> ------------------------------------------------------------------------<BR>> > <BR>> > _______________________________________________<BR>> > <BR>> > cma-l mailing list - cma-l@commedia.org.uk<BR>> > <BR>> > Community Media Association - www.commedia.org.uk<BR>> > _______________________________________________<BR>> > <BR>> > To manage your mailing list subscription please visit:<BR>> > http://mailman.commedia.org.uk/mailman/listinfo/cma-l<BR>> <BR>> <BR>> -- <BR>> Jaqui Devereux<BR>> <BR>> Director<BR>> Community Media Association<BR>> <BR>> 15 Paternoster Row<BR>> Sheffield<BR>> S1 2BX<BR>> <BR>> <?XML:NAMESPACE PREFIX = SKYPE /><SKYPE:SPAN class=skype_tb_injection id=softomate_highlight_0 title="Call this phone number in United Kingdom with Skype: +441142795219" type=".flex" mode=".modern" skypeid="0" skypeaction="call" nof="" isfax="" fwidth="" path="file://C:/Users/carol/AppData/Local/Temp/Low/__SkypeIEToolbar_Cache/e70d95847a8f5723cfca6b3fd9946506/static/" durex2="315" durex="889" context="+44 114 279 5219"><SKYPE:SPAN class=skype_tb_nop> </SKYPE:SPAN><SKYPE:SPAN class=skype_tb_imgA_flex id=skype_tb_droppart_0 title="Skype actions" skypeid="0" skypeaction="drop" skypesms="0"> <SKYPE:SPAN class=skype_tb_nop> </SKYPE:SPAN><SKYPE:SPAN class=skype_tb_imgFlag id=skype_tb_img_f0 style="BACKGROUND-IMAGE: url(file://C:/Users/carol/AppData/Local/Temp/Low/__SkypeIEToolbar_Cache/e70d95847a8f5723cfca6b3fd9946506/static/famfamfam/GB.gif)"> </SKYPE:SPAN> <SKYPE:SPAN class=skype_tb_nop> </SKYPE:SPAN></SKYPE:SPAN><SKYPE:SPAN class=skype_tb_imgS id=skype_tb_img_s0> </SKYPE:SPAN><SKYPE:SPAN class=skype_tb_injectionIn id=skype_tb_text0><SKYPE:SPAN class=skype_tb_innerText id=skype_tb_innerText0> +4...</SKYPE:SPAN></SKYPE:SPAN><SKYPE:SPAN class=skype_tb_imgR id=skype_tb_img_r0> <SKYPE:SPAN class=skype_tb_nop> </SKYPE:SPAN></SKYPE:SPAN></SKYPE:SPAN><BR>> <BR>> <BR>> Join the CMA now for discounts, networking,<BR>> workshops, streaming, information, support<BR>> and a voice for community media<BR>> <BR>> www.commedia.org.uk<BR>> <BR>> Access to the media for people and communities<BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> <BR>> _______________________________________________<BR>> <BR>> cma-l mailing list - cma-l@commedia.org.uk<BR>> <BR>> Community Media Association - www.commedia.org.uk<BR>> _______________________________________________<BR>> <BR>> To manage your mailing list subscription please visit:<BR>> http://mailman.commedia.org.uk/mailman/listinfo/cma-l<BR><br /><hr />Celebrate a decade of Messenger with free winks, emoticons, display pics, and more. <a href='http://clk.atdmt.com/UKM/go/157562755/direct/01/' target='_new'>Get Them Now</a></body>
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