[cma-l] advertising rates reference

[chrissymoog]

That's a good suggestion Jaqui! CMA is actually in the right position to
be doing that as they represent Community Media in the country (and they
can cover more than the community radio side of things), plus it will
bring financial benefit both to CMA and community radio stations
involved, and therefore a win-win situation. 

-----Original Message-----
From: Jaqui Devereux [mailto:jaqui.devereux at commedia.org.uk] 
Sent: 07 August 2009 15:46
To: chrissymoog
Subject: Re: [cma-l] advertising rates reference

What about the CMA as the agency???


chrissymoog wrote:
> Thanks for all who responded. I totally agree with Nick's point of
view. 
> I also endorse Glyn's idea of having an agency which could represent
all 
> community stations and block-sell advertising to the big 
> agencies...Considering the amount of money big companies and
organisations 
> spend on their marketing, and not all community radios are able to tap

> into that - it will definitely take some pressure out of community
radio 
> stations.  Thanks again for all the input!  
> 
>  
> 
> Julie, I'm definitely up for doing a get together, and comparing notes

> at some point.
> 
>  
> 
>  
> 
> *From:* glyn.m.roylance at googlemail.com 
> [mailto:glyn.m.roylance at googlemail.com] *On Behalf Of *Glyn Roylance
> *Sent:* 07 August 2009 13:01
> *To:* chrissymoog
> *Subject:* Re: [cma-l] advertising rates reference
> 
>  
> 
> Hi,
> 
>  
> 
> I'd advise to approach some of the advertising agencies rather than 
> individual stations.   Typically they would price by head of official 
> audience reach.   However they typically run big regional or national 
> campaigns so "can't be bothered" with small-fry community stations,
even 
> if they do get a lot of listeners when added together, due to 
> coordination work required to negotiate withe ach station.
> 
>  
> 
> I reckon there is scope for some enterprising person to set-up an
agency 
> which could represent all community stations, and block-sell
advertising 
> to the big agencies - taking a cut for themselves.
> 
>  
> 
> My brother works at South East radio in Wexford Ireland - I could see
if 
> I can get hold of their rate card.  It may not be immediately 
> transferrable, they are a big regional station, but due to low 
> population density of Ireland, probably only cover total population of

> 200k or so.  It may give one indication.
> 
>  
> 
> Glyn
> 
> Thornbury FM
> 
>  
> 
> On 8/7/09, *chrissymoog* <chrissymoog at higherrhythm.co.uk 
> <mailto:chrissymoog at higherrhythm.co.uk>> wrote:
> 
> Hello to everyone...
> 
>  
> 
> I just need a bit of guidance with advertising rates. I have been
trying 
> to research the rate cards of commercial radio stations for reference 
> but not having any luck. Would anyone have an idea of how much most 
> commercial radio stations charge for ad slots? How do they differ with

> the rates that community radio stations charge?
> 
>  
> 
> Advertising is still one of the main problems in our sector, people do

> not realize the community radio stations actually cover "majority" of 
> the listeners because of the diverse programming we offer compared to
a 
> very narrow  target of most commercial radio stations, i.e. 16-24,
etc. 
> Has there been a study on how effective advertising in community radio

> stations are? I know that there are some research done by OFCOM and
RAB 
> about the effectiveness of advertising in radio, but it only involved 
> Commercial Radio stations.
> 
>  
> 
> Thanks in advance!
> 
>  
> 
> Chrissy
> 
> Chrissy Moog
> 
> Station Manager - Sine FM
> 
> www.sinefm.com <http://www.sinefm.com/>
> 
>  
> 
>  
> 
> 
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-- 
Jaqui Devereux

Director
Community Media Association

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+44 114 279 5219


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