[cma-l] advertising rates reference

[chrissymoog]

Thanks for all who responded. I totally agree with Nick's point of view.
I also endorse Glyn's idea of having an agency which could represent all
community stations and block-sell advertising to the big
agencies...Considering the amount of money big companies and
organisations spend on their marketing, and not all community radios are
able to tap into that - it will definitely take some pressure out of
community radio stations.  Thanks again for all the input!  

 

Julie, I'm definitely up for doing a get together, and comparing notes
at some point.

 

 

From: glyn.m.roylance at googlemail.com
[mailto:glyn.m.roylance at googlemail.com] On Behalf Of Glyn Roylance
Sent: 07 August 2009 13:01
To: chrissymoog
Subject: Re: [cma-l] advertising rates reference

 

Hi,

 

I'd advise to approach some of the advertising agencies rather than
individual stations.   Typically they would price by head of official
audience reach.   However they typically run big regional or national
campaigns so "can't be bothered" with small-fry community stations, even
if they do get a lot of listeners when added together, due to
coordination work required to negotiate withe ach station.

 

I reckon there is scope for some enterprising person to set-up an agency
which could represent all community stations, and block-sell advertising
to the big agencies - taking a cut for themselves.

 

My brother works at South East radio in Wexford Ireland - I could see if
I can get hold of their rate card.  It may not be immediately
transferrable, they are a big regional station, but due to low
population density of Ireland, probably only cover total population of
200k or so.  It may give one indication.

 

Glyn

Thornbury FM

 

On 8/7/09, chrissymoog <chrissymoog at higherrhythm.co.uk> wrote: 

Hello to everyone...

 

I just need a bit of guidance with advertising rates. I have been trying
to research the rate cards of commercial radio stations for reference
but not having any luck. Would anyone have an idea of how much most
commercial radio stations charge for ad slots? How do they differ with
the rates that community radio stations charge? 

 

Advertising is still one of the main problems in our sector, people do
not realize the community radio stations actually cover "majority" of
the listeners because of the diverse programming we offer compared to a
very narrow  target of most commercial radio stations, i.e. 16-24, etc.
Has there been a study on how effective advertising in community radio
stations are? I know that there are some research done by OFCOM and RAB
about the effectiveness of advertising in radio, but it only involved
Commercial Radio stations.

 

Thanks in advance! 

 

Chrissy

Chrissy Moog

Station Manager - Sine FM

www.sinefm.com <http://www.sinefm.com/> 

 

 


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