[cma-l] advertising rates reference

Mon Aug 10 10:19:41 BST 2009

Whilst I totally agree that the sector needs a central point for  
commercial sales I don't think it's right for the CMA to do this. The  
CMA should be there to impartially present our case to government ,  
funders and regulators. This way it can represent all our interests  
fairly. Commercial sales isn't something every station engages in,  
some don't want to and some aren't allowed. If we are to have a  
national sales house it needs to be independent of the CMA, even if  
it's allied like canstream. The key question here though is what we  
want from it? Do we want ads? sponsored features that are made for us  
(e.g weekly DIY features sponsored by B&Q) or do we want nationally  
syndicated programming? This is how student radio once had national ad  
money via a live satellite channel. This ultimately failed but there  
is no saying it can't work here. But it's not for us to insist the CMA  
does it but rather seeing if someone has the skill to start something?

Rich

Richard Berry
Senior Lecturer in Radio Studies
Admissions Tutor
Programme Leader: FdA Community Radio & BA Radio
The David Puttnam Media Centre, St Peters Campus
Sunderland, SR6 0DD
Tel: 0191 515 2239
Skype, Facebook & Twitter: richardberryuk
Web: www.sunderland.ac.uk/radio
Tags: www.delicious.com/richardberry
Blog:myblogs.sunderland.ac.uk/blogs/radio/

On 8 Aug 2009, at 13:51, Derrick Francis wrote:

> The idea of the CMA pushing our cause has come up before and the  
> response was work load, where will the resources come from to push  
> this?
>
> > Date: Fri, 7 Aug 2009 15:56:37 +0100
> > From: chrissymoog at higherrhythm.co.uk
> > To: cma-l at mailman.commedia.org.uk
> > Subject: Re: [cma-l] advertising rates reference
> >
> > That's a good suggestion Jaqui! CMA is actually in the right  
> position to
> > be doing that as they represent Community Media in the country  
> (and they
> > can cover more than the community radio side of things), plus it  
> will
> > bring financial benefit both to CMA and community radio stations
> > involved, and therefore a win-win situation.
> >
> > -----Original Message-----
> > From: Jaqui Devereux [mailto:jaqui.devereux at commedia.org.uk]
> > Sent: 07 August 2009 15:46
> > To: chrissymoog
> > Subject: Re: [cma-l] advertising rates reference
> >
> > What about the CMA as the agency???
> >
> >
> > chrissymoog wrote:
> > > Thanks for all who responded. I totally agree with Nick's point of
> > view.
> > > I also endorse Glyn's idea of having an agency which could  
> represent
> > all
> > > community stations and block-sell advertising to the big
> > > agencies...Considering the amount of money big companies and
> > organisations
> > > spend on their marketing, and not all community radios are able  
> to tap
> >
> > > into that - it will definitely take some pressure out of community
> > radio
> > > stations. Thanks again for all the input!
> > >
> > >
> > >
> > > Julie, I'm definitely up for doing a get together, and comparing  
> notes
> >
> > > at some point.
> > >
> > >
> > >
> > >
> > >
> > > *From:* glyn.m.roylance at googlemail.com
> > > [mailto:glyn.m.roylance at googlemail.com] *On Behalf Of *Glyn  
> Roylance
> > > *Sent:* 07 August 2009 13:01
> > > *To:* chrissymoog
> > > *Subject:* Re: [cma-l] advertising rates reference
> > >
> > >
> > >
> > > Hi,
> > >
> > >
> > >
> > > I'd advise to approach some of the advertising agencies rather  
> than
> > > individual stations. Typically they would price by head of  
> official
> > > audience reach. However they typically run big regional or  
> national
> > > campaigns so "can't be bothered" with small-fry community  
> stations,
> > even
> > > if they do get a lot of listeners when added together, due to
> > > coordination work required to negotiate withe ach station.
> > >
> > >
> > >
> > > I reckon there is scope for some enterprising person to set-up an
> > agency
> > > which could represent all community stations, and block-sell
> > advertising
> > > to the big agencies - taking a cut for themselves.
> > >
> > >
> > >
> > > My brother works at South East radio in Wexford Ireland - I  
> could see
> > if
> > > I can get hold of their rate card. It may not be immediately
> > > transferrable, they are a big regional station, but due to low
> > > population density of Ireland, probably only cover total  
> population of
> >
> > > 200k or so. It may give one indication.
> > >
> > >
> > >
> > > Glyn
> > >
> > > Thornbury FM
> > >
> > >
> > >
> > > On 8/7/09, *chrissymoog* <chrissymoog at higherrhythm.co.uk
> > > <mailto:chrissymoog at higherrhythm.co.uk>> wrote:
> > >
> > > Hello to everyone...
> > >
> > >
> > >
> > > I just need a bit of guidance with advertising rates. I have been
> > trying
> > > to research the rate cards of commercial radio stations for  
> reference
> > > but not having any luck. Would anyone have an idea of how much  
> most
> > > commercial radio stations charge for ad slots? How do they  
> differ with
> >
> > > the rates that community radio stations charge?
> > >
> > >
> > >
> > > Advertising is still one of the main problems in our sector,  
> people do
> >
> > > not realize the community radio stations actually cover  
> "majority" of
> > > the listeners because of the diverse programming we offer  
> compared to
> > a
> > > very narrow target of most commercial radio stations, i.e. 16-24,
> > etc.
> > > Has there been a study on how effective advertising in community  
> radio
> >
> > > stations are? I know that there are some research done by OFCOM  
> and
> > RAB
> > > about the effectiveness of advertising in radio, but it only  
> involved
> > > Commercial Radio stations.
> > >
> > >
> > >
> > > Thanks in advance!
> > >
> > >
> > >
> > > Chrissy
> > >
> > > Chrissy Moog
> > >
> > > Station Manager - Sine FM
> > >
> > > www.sinefm.com <http://www.sinefm.com/>
> > >
> > >
> > >
> > >
> > >
> > >
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> > >
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> > >
> > >
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> >
> > --
> > Jaqui Devereux
> >
> > Director
> > Community Media Association
> >
> > 15 Paternoster Row
> > Sheffield
> > S1 2BX
> >
> >                +4...
> >
> >
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